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Rocker Steiner

@rocker_steiner

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Just a guy

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“Hey Jenna, you’re going to win an Emmy someday.”

Bullshit.

That’s probably what my 8-year-old self would have said to my adult self. Okay, maybe I wouldn’t have cursed, but you get the point. It would’ve sounded impossible. Unbelievable. Not even on my radar.

It all started with one conversation with Rocker. He said something along the lines of, “How cool would it be if we got a tour bus and documented my summer run?”

I loved the idea and took it straight to our executive team. They bought in. We planned it. We brought it to life.

And now, our first follow-along doc since acquiring @cowboy_plus has earned an EMMY. How wild is that?!

I love telling stories, and I’m so grateful that @rocker_steiner trusted us with his. The Steiners opened up their lives to us and let us capture the good, the bad, and the ugly. That kind of trust is something I’ll never take for granted.

I’m equally grateful for the leadership at Cowboy+ who believed in the idea, believed in our team, and trusted us to bring it to life at the highest level.

@jessicashaeb we couldn’t have made this happen without your belief, trust and the extra magic you bring to the table. We damn did it, bless up for having each other. 😂

But the part I’m most proud of? The TEAM.

The crazy timelines. The long nights. The insane travel. The nonstop deadlines. It took an incredibly talented, dedicated group of people to pull this off, and it wasn’t something just any team could have done. But we did. And we did something pretty damn special.

An Emmy. Our first. And it won’t be our last. 🏆

And to that 8-year-old girl who had big dreams but no idea what life had in store for her: Keep going. Keep dreaming. Keep showing up. Because the dreams you have today? They’re not even the half of it.

Keep dreamin’, y’all. 🤍

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GRAND OPENING lineup 💥 Doors open at 3pm 💥 (ticket link in bio)

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See @ernest LIVE this Saturday at our GRAND OPENING! (Ticket link in bio) 💥

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The internet never forgets 🤣👏

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They’re here! 🏆

We were honored to receive our Emmys for leading post-production on @cowboy_plus exclusive documentary series Hell on Wheels, featuring the one and only @rocker_steiner and directed by the great team of @nickhether and EP @andewall

This marks our fifth regional Emmy as a company across three different regions, in addition to a national Sports Emmy. But what makes this one especially cool is that it’s our producer @cade.hendrickson first!

We’re grateful for the opportunity to collaborate with talented people who are passionate about telling great sports stories. This project was exactly the kind of work we love being part of, and we’re proud to have helped bring it to life!

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Your girl’s first Emmy. 🥺

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Makin’ money moves 🤑

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x @rocker_steiner for @the.blankcanvasagency

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Meet the legendary @rocker_steiner at his new bar @rckrsbar in the historic #fortworthstockyards

Reporter: @aaron_caro72
Videographer: @chuck_helps
Dir: @tristanleedobbs
Tags: #rockersteiner #rckrsbar #stockyardswestside

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@rocker_steiner x Lucky Chuck Socks. Yeah… we know. It just makes sense.

Two legends. One pair of socks. ZERO chill.

We know what the people want, and we’re giving it to you. Rocker’s bringing the attitude, Lucky Chuck’s bringing the luck, and together? It’s a whole new level of 🤌.

These aren’t just socks. This is ROCKER STEINER × LUCKY CHUCK.

You asked. We listened. Now get ready to get lucky. 🍀🤘

Launching TODAY!
#luckychuck
#cowboysocks
#cowboy
#socks
#cowgirlsocks

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I really enjoyed visiting the Steiners at their ranch in Weatherford last week—their hospitality was wonderful! Chatting and swapping stories with Rocker and his family was such a treat. I can’t wait to see Rocker back in the arenas in 2027.

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Couple days at @rocker_steiner ranch and Ryman is ready to buck 💣

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