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The Rock & Roll Public Library is a material archive of 20th century pop culture, collected over a lifetime by musician & songwriter Mick Jones.
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Trick or Treat?

Following-on from my Adam & the Ants post - I’ve  located, in my dusty archive,  a copy of TRICK issue 1 from Nov 1977 - and here it is — in its original, battle-scarred glory.  Enjoy. 

I was live gigs editor and cartoonist on the paper. I also did features & record reviews. 

True to our tagline, “the only music paper written by its readers“  our contributor collective was drawn from the UK’s youthful zine-making contingent (apart from Jane Suck from Sounds).

TRICK set out to be a new type of music paper — proletarian, radical, diverse, and widely distributed.  Inspired by DIY zine-making, but formatted as a tabloid newspaper, foregrounding  high-quality, full-page photography that would give the establishment inkies a run for their money. 

TRICK’s lofty, anarchic ideals were to democratise production and distribution yet infiltrate the shelves of newsagents up and down the land with the chaos of P🧷nk. 

But we only lasted for two issues before IPC (THE “leisure” publishing corporation of the day and a full-on monopoly) — fearful we were steering readers away from their more profitable titles, pulled our advertising & funding. 

TRICK’s guru was esteemed publisher and radical print veteran Karl Dallas (1931–2016). (Last slide) 

Long before Punk, Dallas had been treating print media like a combat zone — and the alternative press was his weapon of choice.
This was journalism born on kitchen tables, put together with cut-and-paste text columns, letraset typography, and photocopier smudge. 

While he famously covered the UK folk and jazz  revival and rock scene for Melody Maker, his true home was the fiercely independent, anti-establishment press. 

From writing anti-bomb anthems and labor rights campaigns to standing as a human shield in Iraq in his 70s,  Dallas proved that journalists should never just watch history happen — they should help shape it.

So here’s to Karl Dallas — TRICK and its ‘zine comrades — and to ALL the rebels of the indie press who paved the way for independent creators today…

#1977 #AlternativeJournalism #CounterCulture #ZineAesthetic #diy
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