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Rogier Hendriks

@rogierhendriks

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Multi-disciplinary Director & Designer | Director @welcometograil • Runway, Pika & Higgsfield CPP

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TOMORROW. BÈTA IS YOURS.

Our new EP BÈTA drops tomorrow, October 6th, together with the final single ONE OF US.

Five songs. One chapter coming to an end.

And then, on Thursday October 8th, we bring BÈTA home.

ILÆNDER - BÈTA RELEASE SHOW
📍 Innocent, Hengelo
📅 08.10.2026, 19:30 doors
⚡ w/ Stepfather Fred

Check tickets in our bio!

This one means a lot to us. Hengelo is where we played one of our very first try-out shows, and now, 2.5 years later, we’re coming back to celebrate the release of BÈTA with you.

Listen tomorrow.
Come scream it back at us on Thursday.

BÈTA: 06.10.2026
RELEASE SHOW: 08.10.2026

See you there. 🖤

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HOLY SHIT. WHAT A YEAR!

One year of ATONE.

And somehow, looking back at all this, it feels like we’ve crammed about five years into twelve months.

We started a brewery.
Brewed a shitload of beer.
Released our first cans into the wild.
Hit festivals, bars and taprooms.
Made new friends.
Worked with some amazing people.
Took over a brewpub.
Built, painted, fixed, broke and rebuilt things.
And found ourselves a home at CDE in Enschede.

A place where we can brew, experiment, pour beers, make questionable decisions and, most importantly, have a ridiculous amount of fun doing it.

None of this happened on our own.

So a massive THANK YOU to everyone who brewed with us, poured our beers, stocked our cans, invited us, collaborated with us, helped build things, showed up at festivals, drank our beer, shared a table, gave advice, lent a hand or simply believed in what we’re trying to build.

You know who you are. And we’re tagging the hell out of you. ❤️

And the slightly terrifying thing is…

WE’RE ONLY GETTING STARTED.

There’s already a ridiculous amount happening behind the scenes. New beers. New experiments. New collaborations. New ideas. More CDE madness. And probably a few things we haven’t even thought of yet.

Year one was fucking wild.

We seriously can’t wait to show you what year two looks like.

THANK YOU.
SEE YOU AT THE BAR. 🍻

ATONE BREWING
RAISED ON RIFFS AND RAMPS.

@craftdistrictenschede @oplichterspraktijk @thisiskerja @alientrick @vandestreekbier @dinkelbieren @de_bierstudio @elpeesvankees @zwartesilo.nl @crooked.spider @twfoodhal @hopstermag @farsightbrewing @speciaalbiercafehetuurwerk @liliseetcafe @performancefactoryenschede @tubantia_nl @craftbeerdisplay @dutchbeergeek @untappd @tjeerdderkink @beertasting_worldwide @visual_notes_p_p_p @paul_bierenbbq @1twente.hengelo @cafe.halfweg @cafe_rocks_enschede @m_metropool @eastwood074 @deftones @ilaender_official @mcrad267 @jasperleijdens @pakhuis_twente @het_speciaalbierhuis @devluchteofficial @bierzar.nl @brewtools @ssbrewtech @gulpener_bierbrouwerij @vakmannen_en_meesters and everyone else. 😘

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Throw back to the music video we did for the release of Idle Lines. Directed by myself as a collab with my company @rainfallfilms . Thanks to the whole crew for making this happen and the original aesthetic designed by @rogierhendriks for the release of Drown!

Directed by: Jeff Dodson
VFX: @sambalcomb and Jeff Dodson
Music by: Defrag
Starring: @colleen.gerson
Makeup by: Missa May
Special Thanks: Daniel Glaser, Rainfall Films

#musicvideo #skulls #dirtypoolpinball #defrag

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Letting the dogs in was a pretty good idea. 🫶 to @twanwiertz @cheyoptroot @vanvliet_es @jobjovanovic @leonkeizer @lucaizarin @senne.schulte @steffffffffffffffi @itsanotheranna @dion.hendriks @lottedevelder @robinvanschaik_

@ea_esti_nastika @mickvdloo @julianapmigueis @maaarloess @manonaalsma @remcoste @martt013 @___noahyoung___ @arwynwy @margotloou @karolinachmielewska

BIG 👏 for @pablo.blanquez for capturing it all. Gracias!

And another round of 👏 for @rogierhendriks who made the visuals for this years party. Some of us have forgotten parts of that night, but the posters might still be all over Cannes.

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Old money has champagne. New money has whatever’s trending.
We have ELITE.

Dropping soon.

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Better late than never.

What a night at @boosterfestival. This was a project we never dreamed we’d be able to pull off.

We’re incredibly proud of the visual spectacle we created over the past few months together with @burt2burt, @rogierhendriks , @m_metropool and @poppuntoverijssel .

But what made the night truly special was all of you who showed up, sang your hearts out, and connected with our music. Thank you for making it unforgettable.

Let’s do it again sometime.

Another big ‘Thank You!’ goes out to @committedmedia for capturing everything on camera.

Next stop:
📍 Jera On Air
📅 Friday, June 26
🕧 12:30
📍 The Sparrow Stage

LET’S FECKING GOOOOO!!!

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Atone comes from the subcultures that shaped us.
Music. Art. Design. Skateboarding. DIY spaces. Underground scenes. The things we grew up with and still carry with us.

We’ve always approached Atone more like a band than a brewery.
A band that doesn’t make music, but makes beer.

The visuals, the atmosphere, the edits, the artwork, the cans, the events, the way things feel. It all matters just as much as what’s inside the glass. No compromises on the experience. No separating the packaging from the product.

We make this because we genuinely love it.
And hopefully it inspires people the same way the brands, bands and artists that inspired us did.

This is Atone.

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10th Dutch Craft Beer Festival PART 2 - GOOD TIMES - Wie Niet Lacht Moet Naar Huis’ #lekkernagenieten😍👊 #stillbuzzin
.
.
Pics by @tjeerdderkink @done.live

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Moe, gesloopt maar vooral ontzettend gelukkig en voldaan kijken wij terug op ons 10e Dutch Craft Beer Festival, voor het allereerst in de @twfoodhal onder de vlag van Craft District Enschede.

Een mega grote dank aan onze fantastische brouwers, vrijwilligers, medewerkers van de Foodhal, muzikanten en natuurlijk aan jullie allemaal. Zonder jullie was dit nooit zo’n waanzinnige dag geworden. ❤️

Wij hopen dat jullie volop nieuwe smaken hebben ontdekt, heerlijk hebben kunnen geeken over bier, lekker hebben gegeten, genoten, gelachen, gezongen en gedanst. Dáár draait dit festival om.

En goed nieuws: de datum voor 2027 staat alweer vast. Zet 15.05.2027 dus dik met rood in jullie agenda. Wij hopen jullie dan allemaal weer terug te zien. 🔥

Cheers,
Team Craft District Enschede

Photo‘s Part 1 by @tjeerdderkink @done.live

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Here we go: ons fantastische line-up van het 10e Dutch Craft Beer Festival! Super trots op al deze mega brouwers die aanstaande zaterdag bij de Twentsche Foodhal gaan shinen.

Er zijn nog wat tickets te verkrijgen. Go get em!!!

(En stiekem een kleine teaser van onze nieuwe huisstijl 😁 by @rogierhendriks )

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𝐖𝐞𝐧𝐭𝐞𝐫𝐬𝐜𝐡 𝐱 𝐂𝐫𝐚𝐟𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭 𝐄𝐧𝐬𝐜𝐡𝐞𝐝𝐞 𝐱 𝐀𝐭𝐨𝐧𝐞 𝐁𝐫𝐞𝐰𝐢𝐧𝐠

Misschien heb je al iets voorbij zien komen. Wij zijn officieel partner van Craft District Enschede. En vandaag maken we dat zichtbaar met iets waar we samen aan hebben gewerkt.

De afgelopen weekenden draaide Craft District Enschede al op volle toeren. Maar nu is het ook echt officieel.

Samen met @atonebrewingco en @craftdistrictenschede lanceren we vandaag ons nieuwe bier: Epic IPA (5,4%). Een bier dat past bij deze plek. Uitgesproken, eigen en gemaakt om te delen.

Mooi om te zien hoe alles samenkomt. De locatie, de mensen en het bier.

En eerlijk is eerlijk, zo’n opening smaakt gewoon beter met iets goeds in je glas.

Erwin vertelt je er meer over 🎥

#wentersch #craftdistrict #atonebrewing #epicipa #opening

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We’re open!

Last Sunday we opened the doors for the people who helped built this with us.
From tomorrow, Craft District Enschede (CDE) is open to everyone. Tuesday through Sunday.

We didn’t step into a finished place, we rebuilt it ourselves over the past months. What it is now reflects how we think a brewpub should feel. Contemporary, open, and not stuck in old habits.

To mark the opening we brewed a collab with Wentersch.
“Epic” is an American IPA at 5.4% and it’ll be pouring from tomorrow, fresh from tap. There’s a very limited run of cans coming later.

The people in the last photo are a few of the ones behind Atone and CDE. Everyone who put in the hours to get this place ready, from rebuilding to painting and cleaning, including the women behind Atone. Different roles, same effort.

Now that the pub is open, we’re pushing straight on to get the brewery fully operational. First beers from our own tanks are close.

Please give @craftdistrictenschede a follow or just simply drop by and say hi!
See you at the bar! 🍻

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