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Visual diary
It’s not the destination
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Je roule: @specialized_fr | @isadoreapparel | @mnstry.nutrition | @bike7_hq
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Cycling have always been part of my life - little to say I was thrilled to work for this project with @balticwtches @iamspecialized_road @specialized_fr and @isadoreapparel on the design of a racing kit for @therift which was part of a the launch campaign for their new HERMETIQUE - THE RIFT. 

the theme was: raw beauty of Iceland
I drew inspiration from the winding curves of the braided rivers and their endless, shifting motion. The jersey’s vibrant colors strike against the dark and lunar landscapes crossed during The Rift. The BLTC volcano at the back burns like the cyclist’s passion for his sport. 💙

So proud to see my design come to life like this.
Thank you for the trust @rommlr 🌋
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Retour en juillet lors du shooting de la toute nouvelle @balticwatches en collaboration @iamspecialized @sramroad @therifticeland 🔥 

Tout de custom : kit, vélo et montre qui sont dispos dès maintenant! 

📷 @olivier_penpenic
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Isadore × Baltic - The Rift

Cycling and timekeeping have always gone hand in hand.

As Official Timekeeper of The Rift, @balticwatches created a special edition of its Hermétique watch, inspired by Iceland.

Talented @cece_arnould drew inspiration from Iceland’s braided rivers, volcanic terrain and distinctive colours, translating them into a kit that was first put to the test by @rommlr and Juliette across the 140 km of The Rift.

River crossings. Black sand. Snow. Long climbs. Hours of headwind.

The original race kit now becomes a special edition available in Short Sleeve and Long Sleeve Jerseys.

Link in bio.
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Absolute dream to release this new film done with the best guys out there. A genuine trip and journey to one of the most preserved places on our planet. Two worlds reunited into one common vision, the exploration time and space. Many thanks to my crew rocking more than ever.

Production @intervalle_studio 
Service production @snorrithorphotography 
Film crew @theobachelier @joantac 
Music & sound design @casini_royale 
Color @thedouglasdutton
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