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Mother-daughter sewing heirloom stuffed animals.
Rooted in The Word. Natural fibers only.
11.27 9am drop! Pre order now!
Sewing patterns 11.09
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Every business has its own story to tell and lore behind it, and I 1000% don’t believe they should all look the same just because a certain aesthetic is having its moment online, or (even worse) because it’s easy and comfortable to design in one style.

Some of the brands we create are colourful and playful, while others are more grounded, nostalgic, or understated. Each one is crafted around the business behind it, with its own character, atmosphere, and details that make it theirs.

And yet, there’s a thread that runs through them all - perhaps it’s my art style, or our way we approach branding, but there’s something that makes an S+S brand distinctly ours too.

It’s never lost on me that when a client trusts me with their brand, that they’re also trusting me to bring our own perspective to it and that’s a high honour, and one I don’t take lightly.🥹

A little look at six of the brands we brought to life in 2026.

P.S - the border I designed for @jacqueophoto making a subtle appearance here - isn’t she lovely?
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❄️ Comment SNOW and I’ll send you my full kids Christmas guide with low-tox finds, plus a few favourites that get our kids outside and off screens ✨

These are 13 places that are great options for sustainable, low tox kids shopping. Check them out for products that are healthier for our kids and built to last longer than Boxing Day 🍄🌼

📍Save this for when you start your shopping and let me know your favourite brands or stores for low-tox shopping below 👇🏻 

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We all are so excited for this new tradition for our 10-year-olds 🥹

Do you do or plan to do something similar? 10 feels like such a big milestone to us. A little overnight to celebrate who they are becoming, while still letting them be little for a little while longer. 

This one was all horses, girlhood, and sweet one-on-one time with my girl (and also baby Ida). Marigold from @rootyandfriends was the perfect little heirloom companion to mark this special season for our Nora girl.🐴🌼

I can’t wait to do this for each of our kids!!! Nora still talks about how much she loved that weekend, so I know it was so worthwhile.
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