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Hilya

@salma_mouaafi

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Film Director & Creative Director
Commercials • Films • Branded Stories
Casablanca → Worldwide
Project inquiries ↓

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🎬 From loving cinema to making it her own world.
– with @salma_mouaafi

Through fear, loss, and self-discovery, she learned that facing yourself is the first step toward becoming who you’re meant to be. Today, she tells stories, directs films, and shares the art of storytelling with others.

Aieterview is a series of short voice-based interviews. Raw, honest, and unfiltered conversations that leave space for introspection, behind-the-scenes insights, and inspiring stories.

Next episode coming soon.🎙️ 2026 Ⓓ AIE.YUBs.

#Aieterview #Cinema #Filmmaking #CreativeDirection #ShortFilm

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MEET SALMA MOUAAFI.

Reality in front.
Cinema behind.
Salma in between.

🎙️ Live Podcast at @anoir4art & @salma_mouaafi
📅 13 October 2026 · 22:00

4Art Spotlight — Episode 02
We do it 4Art.

#4ArtSpotlight #SalmaMouaafi #Anoir4Art #MoroccanArtists #LivePodcast

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The AMANAR 2026 Awards ✨

ZINEBI Industry Award: Fragments of an Ordinary Day

Director: Zahra Berrada | Producer: Oumayma Zekri Ajarrai (May Advisory Studio)

Prize: Invitation to the Bilbao International Festival of Documentary and Short Film (ZINEBI) in November 2026, a festival qualifying for the Oscars, the BAFTAs and the Goyas.

Atlantis Studios Marrakech Post-Production Award: Unsettled

Director: Maria Dobli Bennani | Producer: Rita Berrada (La Prod)

Prize: Full post-production of the film covered by Atlantis Studios Marrakech.

AMANAR Prize for the Best Pitch: Avant Première

Director: Saad Benidir

Prize: Rewards the most convincing pitch and the director’s artistic vision.

The jury of Pitch Your Short 2026
• Moustapha Sawadogo, Ateliers Yennenga, FESPACO (President)
• Romain Ruef, Atlantis Studios Marrakech
• Iratxe Fresneda, ZINEBI / UPV-EHU, Spain

#MARRAKECHsFF26 #MsFF26

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MWN Lifestyle magazine interviewed MARRAKECHsFF founder Ramia Beladel, film critic Karim Oukarim, and apprentices Salma Mouaafi and Ali Biad about the festival’s "Master & Apprentice Program" and what it means for the future of Moroccan cinema.

#msff #marrakechsff #marrakechshortfilmfestival #mwnlifestyle #moroccoworldnews

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SAFER | EP1 — That’s when the story began… ✈️ Filmed by :@7atimfilmz
. . . Full video on youtube link in bio
#SAFER #RLUSSO #Travel #EP1 #TravelStories Morocco

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IN YOUTH WE INVEST

Through our Master & Apprentice programme, we invest in young, passionate, and motivated film enthusiasts, helping them find the right path through guidance, mentorship, and meaningful industry connections.

Here are the reflections of this year's two apprentices, Ali Baid and Salma Mouaafi. We are proud of their journey and can't wait to see them learn, engage, and exchange with filmmakers from around the world during #MARRAKECHsFF2026.

Because the future of cinema is built by those we choose to support today.

#YouthInCinema
#ouryouthourpower
#cinemafestival

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🤍💕🛸
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#fyp #explore

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#creative

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Empty Rooms featuring @benkiraneamine out this Friday 🥰
Filmed and directed by: @hiiiilya ✨
Content and release strategy: @weare.thenest 🪺

#morocco #music #emptyrooms #newrelease

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I am pleased that my photography / collage work "Like Iron" is alongside that of many Moroccan and international photographers and artists, under the theme "Let's Play: A Reenchanted World." The exhibition is taking place at the historical site of Fort Rottembourg, now @museenationaldelaphotographie de Rabat; and is part of @bienalsurate, dedicated to contemporary art. Many thanks to @soufianeer , and the curatorial and organizational team for building this project.

In 2023, Allae, @djebliclub and his family hosted a ten-day residency for visual artists. The theme was 'A-Rust', focusing on what marks the beginning of a new era for the internet : of course, AI.

While part of my work focuses on mass information and its impact on knowledge, "Like Iron" is born differently, out of play, fun, experimentation, photography, and chance.

Thinking about how a village like Mokrissat, calm, quiet, where sometimes, we barely reach internet, can encounter future transformations in our postmodern times, in the high rise of automatisme, human work replacement, bots and ai.

Out of all the dystopian scenarios, this series was a first experiment in making collage from photography of Mokrissat Landscape, with generated figures. Over clean seperation between human and artificial creation, the fear of replacement and absolute domination, can we think of a place for cohabitation? co-existence ?

Iron rusts. It softens. It adapts. Can we?
_________
Dv Images @salma_mouaafi & @h8mid
Featuring artists in residency Allae Hamioui, @khaldraji @hyero.eyz @mourad_fedouache @manale_el_boulafssahi @wafaezao

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وإذ نحتفل اليوم بحلول عيد الفطر المبارك، أعاده الله علينا وعليكم بالخير واليمن والبركات، يسرنا أن نعلن لكم أن "ذرة خير" تضع بين أيدكم اليوم الانطلاقة الفعلية لمبادرة "فرح وفرح" ، النسخة الخامسة

إنها استمرارية لمسيرة الخير التي بدأناها معاً، حيث نسعى من خلال هذه المبادرة الجديدة إلى إدخال السرور على قلوب المحتاجين في يوم العيد، ونطمح بإذن الله وبفضل دعمكم إلى توزيع 20 قفة أو أكثر من المواد الغذائية والضروريات على 20 عائلة معوزة أو أكثر، لنشاركهم فرحة العيد ونسعدهم بيوم الخير والبهجة.

نسألكم الدعاء بأن ييسر الله أمر هذه المبادرة، وأن يعيننا على إتمامها على الوجه الذي يرضيه.

كل عام وأنتم بخير، وعيدكم مبارك وتقبل الله منا ومنكم صالح الأعمال

الناس لي الناس و ذرة خير لك الناس 🤍🌾🌿

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⁨ ⁨ فطر و فطًر 🤍✨
حصيلة الشهر الفضيل 2026:
-1500 إفطار
-15 قفة
الحمد لله على فضله ومنته
وتقبل الله منا ومنكم اجمعين
رمضانكم مبارك 🌙
و عيدكم سعيد✨
وموعدنا رمضان المقبل ان شاء الله🤲🏻⁩⁩

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