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Ever wonder what “Sancochos” means? In sportfishing, a “sancocho” happens when a fish strikes your bait but leaves you reeling in only the head- a name inspired by the fishing lifestyle that’s such a big part of the Crystal Coast!

For Carteret County native Chase Diller, tourism has helped turn a lifelong idea into a livelihood. Since opening his doors in downtown Beaufort in 2024, Chase has created original merchandise with the Crystal Coast at the heart of each piece. His story is a prime example of what makes tourism here so special: visitors get to experience a place unlike anywhere else while supporting the locals who call it home.

When you stop by Sancochos, there’s a good chance you’ll head home with something memorable... and a good laugh!
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40 days of Augtember #fishthepelican #CTSfishing #saltydogholsterworks #nickscustomrods #summerofthesail
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Fired up blue from one of our better days in Bermuda this season, hard work from the boys paying off!

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#billfish #marlin #bermuda #sportfishing #fishing
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Summer of nothing but Family, Faith, and ofc Fishing
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Pulling on a big girl and throwing on a sat tag 

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📸 @smokestacksri
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