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SCENE MATTER

@scenematterstudio

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Empowering storytellers.
Founders @inchak1601 @jedihyper
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Indranil Chakraborty, Founder & CEO, Scene Matter shared his perspectives during the CII Big Picture Summit 2026, contributing to conversations on the evolving media and entertainment landscape. #CIIBigPictureSummit2026 #MediaAndEntertainment #IndianMedia @mib_india @followcii @sonypicsfilmsin @netflix_in @youtubeindia @primevideoin @pvrpictures @followcii4er @cii4wr @navanirajanofficial
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India’s startup ecosystem continues to attract attention for its investment potential, entrepreneurial ambition and evolving opportunities. At the CII Big Picture Summit 2026, the session “Investing in India: The Shark Tank India Experience” will bring perspectives from the world of investment, production and entrepreneurship to the conversation on India’s growing media and entertainment landscape. Featuring: * Indranil Chakraborty, Founder and CEO, Scene Matter Studio * Bimal Unnikrishnan, Producer and Showrunner, Shark Tank India 📅 15–16 October 2026 📍 Mumbai #CIIBigPictureSummit2026 #SharkTankIndia #InvestingInIndia #Startups #MediaAndEntertainment @mib_india @followcii @sonypicsfilmsin @netflix_in @youtubeindia @primevideoin @pvrpictures @jetsynthesys @followcii4er @cii4wr @navanirajanofficial
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Capital & Content – Investing in the New Economics of Media & Entertainment How are capital and content shaping the future of India’s media and entertainment industry? At the CII Big Picture Summit 2026, hear from industry experts as they discuss the evolving dynamics of media, content creation and investment. In conversation with: Ranjana Mangla Head, Digital Ad Sales and YouTube Business, Sony Pictures Networks India Bimal Unnikrishnan Showrunner and Producer, Shark Tank India Moderated by Indranil Chakraborty, Founder & CEO, Scene Matter. 📅 15–16 October 2026 📍 Mumbai Register now: https://cam.mycii.in/ORNew/Registration.html?EventId=E000075622 #CIIBigPictureSummit2026 #MediaAndEntertainment #ContentEconomy #DigitalMedia #Investment @mib_india @followcii @sonypicsfilmsin @netflix_in @youtubeindia @primevideoin @pvrpictures @jetsynthesys @followcii4er @cii4wr @navanirajanofficial
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This is an animatic. Created only for market testing. Tide Philippines. A rainy school cafeteria, a cute school girl, a spaghetti-stained uniform, and the Filipino star #AldenRichards who shows up right on cue. Animatics are usually a rough sketch of an idea, something to squint at and imagine. But we decided to go further than that. That's why we don't call them animatics. We like to call them #cinematics. So the conversation with the brand can go from "can you picture this concept?" to "yes, this." #Animatics #AIFilmmaking #AldenRichards #Cinematics #Advertising [ Animatics, Ad for Market Testing, Advertising, AI Filmmaking, Cinematics ]
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Brief: Make an understated fashion film that stands out with a quiet grace. Something that is charming because it is Imperfectly human. World8-4 Studio: Okay! #MadewithAI #CinematicAI #FashionFilm #SpecAd #Advertising [AIFilmmaking, Fashion Film, Digital Ad, Advertising, Spec Ad ]
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Sarees are cool. You make them cooler. Our latest campaign for @kausheyambanaras Production House: Joystick Pictures Director: Yashvita Bhasin @yashvitabhasin Producer: Prerak Sharma @preraksharma_work Editor: Nilesh Ai partner : @scenematterstudio Our Team DA: Nandini @_.nandiinieeei._ 2nd AD : @_.incomplete_arts._ Song - All My Girls by Alis Online Editor: Asad Sound Engineer: Ninad Lad @ninad.lad
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Saint Laurent Paris - where style meets soul ♣️ @ysl #cinematicai #fashionreel #aifilmmaking #advertising #specad [ Adfilm, Fashion film, Haute Couture, Fashion Reel, Advertising, Worldeight4 ]
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What do you do when a brand wants to tell a story about the everyday lives of urban people across different demographics—with a script that calls for multiple characters, multiple locations and a minimum 3-day shoot? And what happens when the ambition of the film stays high, but the production budget doesn’t? A few months ago, when we were brought on board as creative partners to the agency and the brand, we decided to rethink the filmmaking process. We cast real people and then used AI to create the film. For us filmmakers, casting was probably the most exciting part. AI allowed us to explore different faces, looks and personalities at incredible speed—giving us a whole new level of creative freedom. But that was just the beginning. The real challenge was figuring out how to make these characters and locations feel real. How do we maintain character consistency? How do we capture the right expressions and emotions? How do we make the characters look and feel believable before and after consumption? And most importantly—how far could we push AI while still keeping the film cinematic, human and believable? The timeline was intense. The pipeline was constantly evolving. We were solving problems that didn’t have established solutions. And that’s what made this project exciting. We were not simply using AI to make a film. We were experimenting with a new hybrid way of filmmaking—combining the authenticity of a real shoot with the possibilities of AI. The result is a film and a process that we’re truly proud of. 🎬 Watch the film and tell us what you think! #AIFilmmaking #HybridFilmmaking #Advertising #FilmProduction #fyp
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Indulging in the heavenly madness of strawberries! 🍓🍓 Spec Ad for @vadilalicecreams #specad #icecream #cinematicai #aifilmmaking #advertising [AI film, AI Advertisment, AI Filmmaking, Ice cream advertisement, filmmaking, cinematic, product demo]
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Introducing Zubs - our in house director. A little Visual poetry, an experiment in mood, movement and imagination. Directed by @zubairkhan2.0 .
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Showcase: 2D animation with AI Our version of the iconic scene from FROZEN!! What do you guys think? #aifilmmaking #2danimation #frozenthemovie #madewithai #fyp Work showcase, 2D animation, Experimenting with AI, Digital video, Cinematic AI
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Another one in the OBSESSION series for @ginsoakofficial ✨ #aifilmmaking #cinematicai #madewithai #digitalmarketing #aicommercial AI adfilm, AI filmmaking, Cinematic AI, Digital Ad, Future of Advertising
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