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dec’25 oop i’m late

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Throwback BTS to producing 12 months of content in two days. 🎥

With word of mouth giving way to digital and their 20th anniversary around the corner, Perfect Smile decided to market for the first time.

In just two days, we produced more than 260 pieces of original conversion content. Enough to power their ads, website, socials, and hiring for over a year.

See the full story on our website at futurepractice.com

#marketing #dentist #dental dentistry

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Tough times never last.
.
Only tough ppl last

JER 29:11

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Love was in the air for this beautiful couple. Congrats again @huaaa.thomas & @owen3699 ! ❤️

📸 @shotbyagmendoza
🎥 @jomel.mapa @mapa.media
🛸 @scubasteveo

#wedding #weddingphotography #weddingphotographer

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The most packed content shoot day ever at @kanopi_kids 😅

(7–9 AM) Kicked off early with @filipnasaly_wildlife filming short-form verticals for my socials
(9–10 AM) Captured patient journeys with an 8-year-old and a 17-year-old
(10–11 AM) Another journey with a 4-year-old
(11–12 PM) A family with 2 and 3-year-olds
Getting the right footage with one small kid can already be a challenge… so we invited five.

And after all that, we spent the rest of the day (until 5 PM) filming a full case study documentary with @dryouseph on how all those beautiful things you see came to life.

Huge thanks to @shotbyagmendoza @scubasteveo for making it happen.

Killer edit by @jcub_4 🚀

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✨ Curious what it’s like to experience a signature @marbledmint activation? Our popular lavender sachet workshop is the perfect blend of fun, relaxation, and creativity. With guided support from our professional team, you’ll get to craft your own unique piece to take home. 🌿 Want to plan something special for your team? DM us to start!

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How long does it take to launch a dental clinic? And how much does it all cost? We’re answering all of that—through the real story of launching Kanopi Kids.

This journey wasn’t smooth. The office was broken into—twice. Equipment was set on fire. Costs kept rising. And for a moment, it looked like we’d miss our major grand opening deadline and shoot.

@hudac.dental
@kanopi_kids
@shotbyagmendoza
@scubasteveo
@filipnasaly_wildlife

#dentalmarketing #dentist #dentistry #entrepreneur #business

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Video shoots are a litmus test for your culture.

🔬Test conditions:

- 30+ people with internal opinions and preferences
- 40+ videos to shoot
- For most staff, it is their first time in front of the camera or following a script so they get very nervous (breeding ground for explosions and fights)
- Not a working day. How do staff interact with each other?
- The bosses asked them to do this, are they participating themselves to set an example?

🧪 I have witnessed the perfect outcome at @perfectsmiledentalcareofficial:

- Whenever somebody got nervous or needed another take, the other team members were extremely encouraging and supportive
- Everybody respected the shoot plan and timeline because they understood the importance and urgency (well communicated by the bosses)
- The fun and love people had for each other were infectious. It was obvious they care and meet outside of work too.
- The bosses deserve an award - gave a pep talk in the morning, pep talk at lunch and thank you talk at the end. Organized catering for lunch and participated in all videos.

Amazing by-products:
✅ Content for 12 months
✅ I get my own litmus test reminder that I work with the most calm and collected pros (@shotbyagmendoza @scubasteveo 👀)

#dentist #dentistry #culture #marketing #business Dentistry Team in Santa Clara California USA

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✅ 12 MONTHS of CONTENT in just 2 DAYS

Deliverables:
- Patient & Staff Testimonials
- Real Patient Journeys
- New Patient Office Tour
- Fun Social Videos with the Team
- Recruiting & Culture Clips
- Training Day Documenting
- FAQ Videos
- Educational Videos (Invisalign, Implants & more)
- Owner Interviews
- And a TON of Photos

How’s that even possible?

Meticulous planning—and the best production team out there. 💪

@perfectsmiledentalcareofficial
@hudac.dental
@shotbyagmendoza
@scubasteveo
@jcub_4

#dentalmarketing #dentist #dentistry #entrepreneur #business #contentproduction

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Our Perfect Smile Dental Care team spent the day filming educational videos to help our patients better understand their dental health—and we had a blast doing it! We’re so grateful and incredibly proud of our amazing team for bringing their energy, knowledge, and heart to every moment.
Stay tuned for the videos—we hope they’ll make your dental journey a little easier and a lot more informed! 💙🦷
#PerfectSmileDentalCare #PatientEducation #DentalTeam #DentalCare #HealthySmiles #OralHealthMatters #BehindTheScenes #DentistryWithHeart #WeLoveOurPatients #GratefulHeart #ProudTeam #SiliconValleyDentist #SantaClaraDentist #SmileJourney #CommunityCare

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Closing your dentistry for a day to shoot content is a big deal. And I could tell it was a big deal for Tim and Annie—who’ve done zero marketing in their 22 years of Perfect Smile. So you really need a partner who has their sh*t together.

They spent decades perfecting their service and building an amazing team to deliver it, but never put themselves out there—just word of mouth and referrals.

With more and more competitors popping up and younger generations searching online, it was time to show off. I spent 2 days with the whole team before the shoot, making sure every single detail was locked in.

And today went extremely smooth—everyone had a blast. Thank you for trusting us!

@perfectsmiledentalcareofficial
@hudac.dental
@shotbyagmendoza
@scubasteveo
#dentalmarketing #dentist #dentistry #entrepreneur #business

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