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guess i'm venice's bitch now
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UNIT 4 S&I BRIEF: M&S x LIME 
A month-long group campaign created by Eve, Erin & Grace 

The brief challenged us to identify a brand lacking innovation in its digital communications and develop a campaign that embraces digital platforms in a distinctive way. We recognised an opportunity for M&S to connect with younger audiences by partnering with Lime, a brand already embedded within Gen Z culture and London’s everyday movement.

Inspired by the popularity of M&S “picky bits” and Lime’s strong social presence, we created Your Summer Starter Pack— a campaign designed to encourage spontaneous summer plans, reward movement around the city, and build brand loyalty with younger consumers. A huge thank you to everyone who modelled, rode, ran, jumped, carried sandwiches and brought the campaign to life.

Turns out Lime really does fly when you’re having fun!💚
#MandSxLime #YourSummerStarterPack #UAL #GraphicCommunicationDesign #BrandCampaign
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LUXdon
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