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Established by the Dubai royal family to grow innovative, global companies so they can emerge, scale up, and make the world a better place.
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On Tuesday November 12th we will celebrate Purple Tuesday.

Purple Tuesday is a global initiative to bring awareness to the customer experience of people living with disability. 

More than 16% of the global population live with disability, that’s a population the size of China. 

Bad sadly most disabled people have had a negative customer experience due to lack of accessibility and unfair or unkind treatment. And as a result, 70% of disabled customers will NOT return to a business where such negative experiences have impacted their life. 

But if you’re thinking, ‘oh it’s not really that big of an issue’ or ‘there are bigger issues to worry about’ … the spending power of disabled people is between $8 to $13 TRILLION per annum! The business case for disability inclusion and accessibility is STRONG. 

So on Tuesday, please wear PURPLE. Because awareness campaigns make a difference! But go even further and discuss the importance of the disabled customer experience with your colleagues and family. 

I am a very proud global ambassador for @purpletuesnov and I’m excited for the team to now have a partnership in the UAE with @seedgroupme 

#PurpleTuesday #disabilityawareness #customerexperience #disability #peopleofdetermination
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