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Pretty Damn Sweet had the amazing opportunity to create background visuals for a live performance by singer-songwriter Yoli Mayor at Adobe MAX in Miami Beach this year. Playing to a hall of 10,000 attendees, her beautifully delivered “Pretending” filled the space with hope and inspiration. Our team's designs aimed to support the performance using slow movement of tropical flowers blooming with digital patterns and textures. These visuals connected both to the music and the overall theme of the show, offering a stunning experience for an excited crowd at Adobe MAX 2024. 

CREDITS
Client: Adobe
Production Company: PIX PRODUCTIONS
Motion Studio: Pretty Damn Sweet
Head of Events, Adobe: Nicole Williams
Director, Keynotes and Events Creative, Adobe: Joe Buchwald
Creative Director Events, Adobe: Michael Powell
Executive Creative Director: James Kern
Creative Director: Stephen Gifford
Director: Rick Sebeck
Artists: Chris Lee, Rory McLean, Rick Sebeck, Hieu Vu
Producer: Kevin Nguyen
Music: “Pretending" by @yolimayor 

Check out our site or our LinkedIn for the full piece. Links in bio. 

#prettydamnsweet #yolimayor #adobemax #digitalart #liveperformance #music
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