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Salomon presents Gravel Studio

We brought together photographers, directors, stylists, producers, DPs and creatives from across Toronto’s production community — the people who spend their days making the work happen. We built the day around a simple belief that being on set is an endurance sport. 

For one day, the studio became the meeting point between set and trail. Production builds, gravel and greenery set the scene before heading out onto the West Toronto Rail Path in the new Gravel collection.

Strategy, Creative Direction, Event Production, Design by Cartel. 

Brand: @salomon @salomonrunning 

MD: @hillgonz
Creative Director: @michaelpetruzelli
Senior Designer/Art Director: @kristenstambolic
Producer: @megan_rey 
Brand + Comms: @jessicatumen 
Production Design: @silvertooth.design 
Media Relations/PR: @outsidePR
Portraits: @elie 
Stylist: @jaykimvalentine 
DJ: @teeefs
Food + Beverage: @seeyousoon.to @rosiesburgers 
Hydration: @larklarklark_  @drinksfarm @coffeebyjoy

Production Support:
@ravmall @alexandraweest @risamurdoch @salmakhalidi @sam_macmillan

#Salomon #SalomonRunning
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Salomon presents Gravel Studio.

GRVL is made for people who move through every part of their world in one pair of shoes. During TIFF week, we used that idea to thank Toronto’s production community for choosing Salomon on set, on the run, and everywhere in between.

We built the day around a simple belief that being on set is an endurance sport. Guests got fitted in the Aero Blaze 4 GRVL and Aero Glide 4 GRVL, tested them underfoot, and sat for portraits that put the people behind the camera at the centre. Then the group ran the West Toronto Rail Path together and everyone went home wearing their new pair.

To bring it to life, we turned an industrial space into the feeling of being on set and off track, with gravel, greenery, and on set builds.

Strategy, Creative Direction, Event Production, Design by Cartel.

Brand: @salomon @salomonrunning 


Managing Director: @hillgonz
Creative Director: @itsmichaelpetruzzelli 
Senior Designer/Art Director: @kristenstambolic
Producer: @megan_rey 
Brand + Comms: @jessicatumen 
Production Design: @silvertooth.design 
Media Relations/PR: @outsidePR
Portraits: @elie 
Photos: @paulbalosco
Photo Assist: @luiisreyess 
Video: @chris.minchala 
Stylist: @jaykimvalentine 
Food + Beverage: @seeyousoon.to @rosiesburgers 
Hydration: @larklarklark_ @drinksfarm @coffeebyjoy
Music: @teeefs
Production Support:
@ravmall @alexandraweest @risamurdoch @salmakhalidi @sam_macmillan

#Salomon #SalomonRunning
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aug 🥵 sept 😎
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Pierce Abernathy and See You Soon are taking over Jamil’s!

Join us to celebrate Pierce’s brand new cookbook “Every Leaf, Every Stem” with a set menu from our dear friends Kevin and Mikey of See You Soon this Saturday and Sunday September 12 & 13. 

$80pp set menu from See You Soon. À la carte and Jamil’s regular menu not available. 

Reservations available now through Resy.
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Summer, arts & crafts, dope events & adventures with great people. Life is good man. 

1/50 pairs of @veja x @caeterpillar sandals best believe they getting their wears in my boy 🫰🏾
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Michael Ovejas and Kevin Le of @seeyousoon.to:

✅ will be enjoying those perfect-temp, late nights…

✅ will have an ube or peak-season fruit ice cream, please! 

✅ will take some iced-cold lagers or Vermouth Sodas…

❎  Kevin will skip the sangria and Michael does not love a Caesar! 

@to_finest & @cbclife asked cool Canadians for their hot takes in “HOW WE SUMMER”. ☀️ 

Watch the new series for top patios, best things to make at a BBQ and elite summer food reccos. 

#HowWeSummer #Toronto #TorontoFood #TorontoSummer
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