Instagram story viewer> @seraicollective> Tagged

SERAI

@seraicollective

1.2K

followers

21

following

A home for independent fashion & craft in Dubai.
South Asia • Middle East • Africa
Preserving stories & heritage

POSTS STORIES REELS TAGGED

Some things are too meaningful to leave unworn.

I brought my mother’s veil to @zoan.ash to be preserved through hand embroidery — keeping the memory of the original piece, while giving it a new life.

Keepsakes is a new embroidery service by Zoan Ash, coordinated by @seraicollective, for personal pieces you want to preserve, rework or make your own.

Mine began with my mother’s veil.

Directed and Filmed by @__mehzabin
Produced by @__mehzabin & @mugdhokhaled
Embroidery by @zoan.ash
Coordinated by @seraicollective
Creative direction @byzarahaque

279

47

Video vs photo 🤏

#fashionstyle #videovsphoto #transition

128

29

I don’t think I ever really felt ready to start Serai.

There was so much uncertainty around me at the time, and honestly, a lot of uncertainty in me too. I kept thinking maybe I needed more experience, more connections, a better plan.

But if I had waited until I felt completely ready, I don’t think Serai would exist.

A lot of building this has just been doing things scared. Sending the message anyway. Asking people I admire to work with me. Making decisions I had no idea how to make. Getting things wrong, changing my mind, and sometimes having to admit that something I really believed in just wasn’t working.

There have been a lot of moments where I’ve questioned whether I know what I’m doing.

I still do.

But somewhere along the way, this little idea became real. I’ve made work I’m genuinely proud of, met and collaborated with people I admire, brought people together, and helped more people discover designers I really believe in.

And I think I’m slowly learning that maybe you’re never supposed to feel completely ready.

You just care enough to keep figuring it out.

Thank you for believing in Serai, and in what we’re trying to build. 🤎

— Zara

156

42

219

5

16

1

A quick grocery stop? 🪭

Fit @seraicollective @afterstudio.official

188

28

207

7

Islandmaxxinggg

Dress @seraicollective @theankoshop 🌴

242

94

+971 summer days

304

40

a change of skyline

711

55

Flaunt Archive is now available at Serai, Dubai.

A new destination for the Flaunt Archive woman — where considered design, craftsmanship and contemporary African fashion meet.

Now at Serai. 🤍

37

14

Shot for @seraicollective
Creative Direction and Styling @shivangi_a_gandhi @styledby_shivangi
MUA @mjoe_makeupartist
Model @mekdes_hailuu @faymienator

120

5