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Sergio Ines

@sergio_ines

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A midlife crisis in pictures.
👔 Mens Fashion Account: @whatmyboyfriendwore
📩: [email protected]

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The most fabulous day with the most amazing team to celebrate @virginatlantic’s continued commitment to 🇿🇦❤️ and the return of the airline’s Cape Town route ✈️🇬🇧

A HUGE well done, superwoman and mega-fabulous @leigh__paps, to you and the entire team! 🥰 Always beyond grateful to be involved as part of team-PR 🥺🫶

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I moved into our office above House of Machines on Shortmarket Street early last year. This month, we packed it all up and moved one block over, into the Mercantile Building on Hout Street.

It was a time of incredible productivity and creation. Many projects were started and finished here, many new friends made, and probably far too many hours spent staring at timelines.

More than anything, the space marked a transition for me: from drifting between productions to building something that feels more like an established creative practice. Having a physical place to anchor my thoughts, projects and work turned out to be incredibly important.

And it was a pretty great place to work - between Bree and Loop Streets, in what must be one of the nicest urban precincts in Africa. The noise of First Thursdays while trying to hit an edit deadline will not be missed quite as much. Having Tony’s Lager and Frankie’s Burgers on tap downstairs definitely will.

The new space in the Mercantile feels like the right place for the next phase: building a more focused documentary practice - and, who knows, perhaps even the beginnings of a documentary production studio.

Thanks to everyone who shared the space, dropped in, collaborated, drank coffee, gave feedback, made things, or just made the days more interesting.

Onwards, one block over.

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#teamhustler7__zwe🇿🇼🇿🇼 Be authentic. Stay Consistency.Inspire with purpose. The right audience will always find you. 💫
#creatorsearchinsights
#lifestylelnfluencer
#shamwariiiyakemanagement
#DressedbyTitiboutique

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Honour the hands that raised you with the gift of style. Spoil him with these looks inspired by @whatmyboyfriendwore this Father's Day.

Shop the Father's Day Collection today and enjoy 30% OFF

#MKMStyle #FathersDayGift

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This Father's Day, we pause to celebrate the quiet foundations.

To honour the steady hands that guided us, the patient voice that shaped us, and the unconditional support that anchored our wildest dreams.

Shop our curated Father's Day collection in-store or online.

#MKMStyle

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He probably didn't think of himself as influential.

He was just doing what needed to be done. Working. Providing. Showing up.

But you remember everything.

Here's to the hands that raised you.

#MKMStyle #FathersDay #AW26

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To the hands that raised you.

That fixed your collar before school.

That worked late so you could dream bigger.

That showed up, without needing words.
This Father’s Day, we honour those hands.
Markham’s Fathers of Fashion is back, celebrating the quiet strength that shaped us.

#FathersOfFashion #MKMStyle #FathersDay2026

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@sergio_ines writes a letter to the hands that raised him.

#FathersOfFashion #TheHandsThatRaisedYou

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Even though we’re already halfway through April - better late than never, right? 😂

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2026 so far, pretty good 😊
Not in order:
Spoiled with flowers
Art fair showed me a new artist I am very into
Caved on the chasing bees trend
Ran a lot, but so much faster, shoutout to Ally for pushing me.
Community Track is back!
Took a leap of faith, twice. Turns out they’re good to take.
Have followed my heart a lot this year, recommend.
Nine Four STYWs are back!
Lots of coffees with my bbs
Kirstenbosh is still top 3 venues in CT
Work BTS when we make videos
Padel!
PBd my 21km and 5km thanks to some special people

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A little February recap 🤍

The theme for the month was definitely ✨wholesome✨

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01/06/2023
Kodak Portra 160
Minolta Big Finder

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