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SF 1 OG

@sf1og

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sales: @untitled.paris

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When the jacket is the fit 🍁✨#ebayfinds #fallfashion #falljacket

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#updating

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BLACK ON BLACK

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@sf1og

director @jannikdietz
dop @julian.wildner
styling @gmileerling
hum @_akira_knightley_
helping hand @liebezumspiel
score @janisreichert_
color house @sparkstudio.tv
grading @dominicrepenning

agency @neu_casting
starring @kwame_loebach

development & scan @cinegrell @ludwighagelstein

shot on @kodak_shootfilm vision 3 500t

thanks to @rosamargadahl @jcb_lng

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Styling for @ziorpark @mennoblesse_official

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CRACKING FLOOR FOR @sf1og SS27

Thank you @johnandrews.eu for always trusting me with your designs

Set design @johnandrews.eu

design & creative cirection @rosamargadahl
commercial director @jcb_lng
design studio team @huefna @Erikantonia.l @Sveedm @paulklsm @marijn.brinksma
styling @leochrom
styling assistants @nils.nij @maikejackson @don.lupa
set design by @johnandrews.eu
first set assistant @lunaviaene
set assistants @Jettivooth @tagtraum4_ @Maureen.berend @Majobasantes
@Sorryfornothin
@marcuswood____
@21dari
casting directors @gossipgoth @kyrasophie
@cmsworld.agency
casting assistants @verfluchterasiate @lacerevolt
makeup creative direction @leana.ardeleanu
makeup team @maccosmetics
hair @norinorinorikohair
hair team
shot by @emildietrich
show production by @antim.gelew
1st production assistant @margaritaszuldiner
production assistant @nininikotini
music production @gavrielaugust
live trumpets
@paolo.dejesuz @samvirdie
@roc_roodriguez

thank you to our partners @maccosmeticsgermany @adidas @fashioncouncilgermany @senwienbe @berlinfashionwe

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so i tried to style it

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BERLIN FASHION WEEK SS27 — PART 1

Five labels. Five perspectives. One city in constant motion. Exploring the names defining Berlin’s fashion scene this season.

First up: five names worth knowing.
Part II coming soon.

♾️ @berlinfashionwe

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Kamya Hokar dikhayenge bath Aukaat ki Hai 🤝🥺

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#video #वायरलवाइडियो🙏🙏🙏🙏🤩🤩🤩😍😍🥰🥰🤗🤗🤗👯‍♂️👯‍♂️👯‍♂️💯💯💯💫💫💫💫💫

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좋은 디자인만으로 브랜드는 살아남을 수 있을까요?👀 옷을 만드는 것과 브랜드를 오래 운영하는 것은 같은 일이 아닙니다. 하나의 아이디어가 제품이 되기까지는 소재와 생산, 가격과 유통, 자금과 규제 같은 수많은 조건을 통과해야 하죠. 현실적인 조건 속 패션에 필요한 것은 새로운 디자인만큼이나, 그 시도가 계속 이어질 수 있는 환경이 아닐까요?🤔

특히 독립 #브랜드 에게 창의성과 생존은 별개의 문제가 아니기도 합니다. 달라진 사회와 생활 방식에 맞는 옷을 제안하면서도 생산과 유통, 비용 같은 현실적인 문제를 함께 해결해 나가야 하기 때문이죠. 그리고 브랜드가 오래 지속되려면 잘 만드는 것만큼, 자신이 만든 옷을 사람들에게 제대로 보여주고 경험하게 할 기회도 필요합니다☝️

하지만 옷을 만나는 방식은 점점 화면 중심으로 바뀌고 있습니다. #SNS 를 통해 더 많은 브랜드를 발견할 수 있게 된 반면, 직접 보고 만지고 입어보며 소재와 만듦새를 이해할 수 있는 자리는 줄어들고 있죠. 발견은 쉬워졌지만, 독립 브랜드에게는 새로운 고객을 직접 만나 자신의 옷이 가진 가치를 전달할 수 있는 자리가 더욱 중요해지고 있습니다🙌

독일 패션 브랜드의 성장과 해외 진출을 지원하는 FCG(Fashion Council Germany)는 BFXI(Berlin Fashion X International)를 통해 베를린의 브랜드를 다른 도시와 연결하고, 현지에서 자신의 옷과 이야기를 직접 소개할 기회를 만들고 있습니다. #서울패션위크 기간 <온큐레이션>은 서울을 찾은 베를린의 독립 브랜드들을 통해 새로운 디자인이 어디에서 시작되는지, 그리고 브랜드를 지속하기 위해 어떤 조건이 필요한지 들여다봤습니다🔍

그 질문을 따라가다 보면, 다른 도시의 브랜드들이 처한 현실도 함께 보입니다. 도시는 달라도 독립 브랜드가 오래 살아남기 위해 고민하는 문제는 크게 다르지 않기 때문이죠. 그렇다면 #서울 은 어떨까요? 과연 한국의 브랜드가 오래 작업하기 위한 필요한 환경은 제대로 갖춰져 있을까요❓

*전문은 프로필 링크에서 만나보세요! *바로 가기: https://bit.ly/4yrW4My

📷 Oncuration

#온큐인터뷰

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Last month we visited the @sf1og studio with @title.
@amany__h captured it all in beautiful images and I had the absolute pleasure talking to @rosamargadahl about everything that moves her in her work.

full interview up on title-mag.com

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