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@shft.global

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Showcasing women in music globally
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“Remember your why” Natika is a Digital Marketing Manager at Since ‘93 & RCA. Starting off her journey in music as Co-founder of multidisciplinary creative collective CTRL SHFT, her background encompasses live events, brand partnerships, content creation, and social and audience management at Blackstar. Over the years Natika has worked across exciting campaigns building audiences and developing fan connection with artists including the likes of Shenseea, Kaytranada, Nectar Woode, Wizkid, Nicole Scherzinger, Cat Burns, Shy FX, MNEK, Halle, TFace and more! Swipe to read her #upnext profile now 🧡
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