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(Rhymes with MUD)
Good-For-You Nail Care & Lifestyle Brand
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WE’RE LIVE! You can now head over to shoprudd.com to shop the new nailcare drop, view the site redesign, and catch RUDD’s biggest sale yet!

Feeling proud and grateful especially for little Zo 🥹

A BIG thank you to my incredibly talented friend Asia of @onesevenonethree 📸 we ate this shoot UP!
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Oh hiii 👋🏽 as we come to the end of Black Business Month I am so excited to finally announce a lil secret I’ve been keeping… 

RUDD is moving from streetwear to nail care! You may have already peeped a few changes over on the ✨new ✨@shoprudd page 👀…

Listen, this has been a whole JOURNEY, yet this new direction could not be more aligned. I’m so proud of what I’ve accomplished and created with RUDD thus far and I am so grateful for the support I’ve received even through a long hiatus. 

Please know RUDD’s commitment to sustainability, quality, and creativity has not changed. If you know me, you know how intentional I am with everything I do and of course, this is no exception. I can’t wait to share RUDD’s new starting lineup.

I hope you continue to support RUDD and all Black owned businesses year-round! Sending a HUGE thank you to all of you and a special thank you to the day one’s. 

With love & light always,
Zoe

📸: @mali__mal
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