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Our first @sportivlabs event.

No product.
Tiny team.
Tiny budget.

Just a stubborn belief that community comes first and you can still make it beautiful on a budget.

Here’s how we pulled it off.

Before designing our own bottle, I bought a few number of existing ones. Different brands, shapes, ounces + cheap stickers to visualize. 

Then I carried them around for a week to see which one I actually wanted to reach for.

Our final select! Isn’t she cute?

lol @ thinking there is just blue. No. There are 19478201 different blues and they will change every single time you print it.

No one’s going to know. No one is going to know.

I wanted every trainer wearing Sportiv Blue and our logo.

I loved what Alix Earle did with CBS and Reale Actives and wanted our own tiny, scrappy version.

Were didn’t have time (or capacity to manufacture uniforms, so I hunted down the closest retail match, bought them all, and screen printed our logo on top.

Not scalable but perfect for version one.

The event was about 6 hrs but the content shall live on! We assembled a content team of photographer, videographer, UGC creator and film. Since this was our first event, we know this was something worth really capturing.

Some favs.

And that’s event one in the books!
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Getting to celebrate little Lo > 🐰🍕🍨 🧀 🥳🤩🦋🫶🏽
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