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In her column at It’s Nice That Elizabeth Goodspeed addresses irony as dominant tone in the graphic design field (perhaps this accounts to design at large), where designers are tired of a decade or more of false hope, and not becoming successful and ‘one of the great’ (designers). Where self-branding has become an expression of failure to earn a living and do good. She claims it would be good to care again, perhaps even share you do a self-branding course as designer, where that seemed like a failure.

I agree care matters, and care is the way out, but it won’t be by concerning oneself with self-branding or commerce, to my view. It might not be fair to the standards of the west, which are pressing norms of a false system. Therefore the situation urging irony is false: it is cynical all around us. But care can thrive where it is practiced in craft and radical engagement beyond oneself. In creating alternatives in spite of conservative nationalism and the influence it has on the merit even in woke circles, as a conservative backslash of the failure of social democracy. Just focus on work and offer, push the bubble as alternative no matter what. Indeed with care. That is also why titles like ‘Design Against Design’ by Kevin Yuen Kit Lo or my own ‘Care where no-one does’ move beyond by just making and doing no matter what. 

It is great how the Set Margins’ publications by Silvio Lorusso and Afonso Matos urge this topic, and we have to keep on doing good stuff, for there is care, joy, engagement and progress in the work!

This might just be the first time I personally speak out here, which I don’t like as the work should speak, but I want to underline this for I feel a tremendous amount of care and joy in all workers I am surrounded by: they all have great motives, build by care in a world that easily makes us cynical. But that very world, of family and neighbors, is close. So we can engage if we stop staring at our needs and wine within the community and build by working our ass off and expand by stop wining and try and push wherever possible. Damn well we can, because care is our strength and our offer and we know how to lay it out. We will never be defeated.
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