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Proud to have photographed this moment. A heritage South African brand stepping into womenswear for the first time. 

@djdoowap  x  @cityoutfitters_1931 

📸: @december.makgonye

💻: @itsmaestromaximus pulling strings as usual.
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The doors to my POP UP with @cityoutfitters_1931 open today 2nd April 🌊 

I’m deeply grateful to collaborate with an iconic brand that has stood the test of time and for the trust to design and creative direct their first ever womenswear collection.

This collection draws inspiration from the history of the mathanda kitchen suit as workwear during apartheid, reimagined through a lens of empowerment, dignity and progress. It’s about honouring where we come from while reshaping the narrative for women and for the culture, towards a more hopeful and expressive future 🌠

Available at the Braamfontein POP UP from 2nd-12th April, as well as in the official City Outfitters store and online 📍💙

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👁️✨ Creative Direction: Doowap

📸: @dr3dvl / @december.makgonye 

💄: @amka.tonia / @d_starrrrrr_ 

🪡 styling: @nom.rain 

💻 Producer: @itsmaestromaximus
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An ICONIC moment loading… 🇿🇦✨

So proud to finally share this historic collaboration between myself and @cityoutfitters_1931 dropping this week. This isn’t just a collection, it’s a milestone. For the first time ever, a brand that has shaped South African style for nearly a century is stepping into womenswear and I get to be part of that story.

Honoured. Grateful. Excited. We’re making history 🎆

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👁️ Creative Director: Doowap

📸: @december.makgonye / @dr3dvl 

💄: @amka.tonia / @amka.beauty / @d_starrrrrr_ 

👗 styling : @nom.rain 

💻 Producer: @itsmaestromaximus
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