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Update: Still Havin MY Way
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Hair campaign for @femmehaircare.

This one was FUN.

We cast across shades and hair types to reflect the women Femme creates for. The direction was high energy, playful, inviting. Flirty. Confident.

Minimal set. Bold backdrop inspired by the brand’s orange tone. Bright, high-key lighting to let the talent and product breathe.

We mixed personality shots with product moments. Spray toward camera. Application on braids. Texture in motion. The goal was simple, make doing your hair feel like what it should feel like — FUN.

Grateful for a strong team that brought this to life.

Ax-I, 
May, 2025
More soon.

Cinematographer: @d_baconboy
Brand: @femmehaircare / @cliffvmir
Production: @bltfproductions 
Photographer: @chadlawsonphotos
Creative Direction: @ecomwithjess
Models: @callherwhit @caribbeancurls_ @theemilyhuff @tinaxvo @synqwetta
Hair Stylists: @cliffvmir @slip.squad
MUA: @akilaface @cxmile
Lighting / Assist: @iamjamaalwesley @timelessimagery101
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Model mode activated 😌
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Honored To Be Invited To The 30th NAACP Theater Awards With My Superfreak, Rick James Family And More🍾✨
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