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Regina Smiley

@smileyface32

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Video Strategist + Fitness Enthusiast
CEO/Co fndr @lipstickroyaltyimages @lipstickroyalty
FAMU 🎓 | DM to work ↓
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Just a sneak peek! Golden hour, beautiful light, and a love worth celebrating! A little anniversary magic through our lens. Thank you @contessa_bryant @andrew.bryant.7965 💐 Now booking couples & anniversary sessions. #lipstickroyaltyimages #miami #womeninproduction
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New era of hits 🥇
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Sunday brunch is always a great idea! It was delish! Thank you @sweetparis for the experience. A definite must try if you’re looking for French / Euro inspired breakfast, brunch or lunch ♡ Stay tuned for the funniest vlogs everrrr. Had the best time with @iammashakova @smileyface32. #SweetParis
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The interview might last a few minutes, the work behind it can take months, but afterwards the interview will position you for success. That’s the part of PR I wish more people understood. By the time you see our client sitting in the chair, the pitching has already happened. The story has been positioned. The follow-ups have been sent. The timing has been considered. The client has been prepared. And somewhere along the way, a producer, editor or journalist decided that this person and their story deserved space on their platform. That’s earned media. You cannot buy it. You cannot demand it. And you certainly cannot guarantee it. Our job is to do everything we can to make our clients ready and relevant when the right opportunity meets the right moment. Sometimes that process takes weeks. Sometimes six months. Sometimes a year or longer. I’ve been doing this for 13 years and I still get excited when it comes together because I know everything that happened before the cameras started rolling. And in an era where anyone can pay for an ad, boost a post or create their own platform, there is still something incredibly powerful about a respected third party saying: “Your story is worth telling.” That credibility travels far beyond the segment itself. It becomes part of your digital footprint, your positioning, your search presence and ultimately, how people perceive your brand. A little BTS from Masha Kova’s Fresh Faces interview with WPLG Local 10. 💋 This is PR. And this is why the long game matters. Client feature : @iammashakova Special thank you to @local10news @yardenboy @alexisfraziertv @jaadenz_b @curtcalhoon @anitafayewilson @a2fstudios #PublicRelations #EarnedMedia #PRStrategy #MediaRelations #lipstickroyalty
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Behind the scenes… our team has been working hard curating the most iconic experience under the stars in celebration of client Masha Kova’s “Red Light Green Light” release on September 18, and the invitations are officially making their way. When it comes to a new project, campaign or launch we don’t think small or just think about release day. We think about the moment around it and the end goal (which is a successful release /launch). We consider it all, who should be in the room, what they’ll experience, what they’ll remember, what they’ll share. The partnerships, media, creative direction, details, and little surprises all matter. That is public relations in action. That’s what we love about our work. Taking a release and building a world around it. The RSVPs are coming in and we are beyond excited. If you made it on the list get ready for an unforgettable evening, a song you won’t be able to stop thinking about and a music video that’s going to blow your mind. This fall is going to be the biggest yet for @iammashakova. Cheers to the incredible music family who helped bring this single to life 🚦 #Lipstickroyalty #MashaKova #RedLightGreenLight
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A lot happens behind the scenes… Some of it makes the feed. A lot of it doesn’t. From sets and shoots to activations, campaigns, media moments, client work and everything that happens somewhere in between … these are a few moments from behind the scenes at Lipstickroyalty over the last decade. Different clients, different industries… different rooms… The strategy changes. The assignment changes. The goal changes. The standard doesn’t. A little look at what we’ve been up to & we have so much more underway 💋 #LipstickroyaltyAgency #BehindTheScenes #AgencyLife #MiamiPR
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life lately… a lot of work, a lot of play & a lot to be grateful for ♡
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I know I keep them on their toes. Teamwork makes the dreamwork… right ?lol Love you guys 😏 #mashakova #explore #netflix
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A little behind the scenes magic from filming @skymonroemusic ‘s “Papá.” A beautiful Latin record, an homage, a letter of love. This is what we do as an agency … we don’t just release music, we build the story around it. Press strategy mapped. Media list built. The moment prepared. “Papá” drops Friday via @vevo but we’ll be back with more deets. Filmed & directed by : @lipstickroyaltyimages #skymonroe #papà #lipstickroyalty #newmusic
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@toystory 5 was so worth it. Especially after watching 1-4 every SINGLE DAY. 🫠 Idk who was more excited him or us. #toystory5 #disney
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these toys are really getting out of control! Jessie took over and I had to help auntie Gina drive 🧸 @toystory @disney #toystoryjessie #toystory #toddler #imagination #disney
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our camera roll rn >>>>>> this is what it looks like when we get you… and understand the bigger picture. Miami is covered in Masha Kova. Bye Bye Bye is out now — @iammashakova ft. @teddyriley1 If you are in Miami and you come across one of these, tag @iammashakova. We want to see it through your eyes. Design : @lipstickroyalty @lipstickroyaltycreative Placements: @lipstickroyalty Design imagery : @lipstickroyaltyimages #MashaKova #ByeByeBye #TeddyRiley #LipstickRoyalty #MiamiSwimWeek
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