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‘You can Only kill us Once’ by the The  Opioid  Crisis Lookbook, Berlin Nov 2024

In 1996 Sackler’s Purdue Pharma unleashed OxyContin falsely marketing it as “safe painkiller” despite high addiction risks. Fueled by billions in profits, Purdue flooded the market as deregulation, bribes, and aggressive marketing drove mass overprescription,igniting the deadliest public health epidemic in US history; with millions of casualties and  200 Americans dying from ODs daily, as heroin becomes scarcer and viscous synthetic opioids fill the gaps, bank accounts and graveyards fast and steady.

By 1994, Kurt Cobain had become a voice of a generation. He was also the symbol of the transition from the pre-opioid crisis to the crisis itself, from the War on Drugs campaigns to a US where one in seven suffers from opioid use disorder or has a relative who does. Cobain never lived to see an Oxy, but the post-Cobain world experienced mutations of neoliberal logic that would sow the seeds of the opioid crisis almost immediately after his suicide. Beginning in the early 1990s, the influx of neoliberal modes of governance in the US created a system that made it possible for corporate interests and large pharmaceutical companies to promote, produce, and market opioids. Crises tend to expose the workings and structural elements of power logic. And so, the opioid crisis offers an understanding of the complexity of the modern socio-political and economic context wherein neoliberalism reigns supreme. 

Yet, from the dark puddles of Martyr blood, endless cultures of resistance have spawned. Pin-pupiled ferals born into ice-cold embrace of death. The spiky cribs that nursed them were mass-produced by soulless machines owned by the likes of the Sacklers. Evil assimilated into neoliberal world order, that like the Nazgul king, in LOTR lore also cannot be killed by any living man. Luckily you can only kill us once and all of us dead and risen are undefinable.

#hearshapedbox
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