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sobonoodles

@sobonoodles

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Brooklynite. Dad. Commercial editor @uppercutedit
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Imagination put to the test with Nissan šŸ’­šŸæļø EDITOR | @sobonoodles AE | @_lakelen, @cannonvisuals PRODUCER | @giuliamaida_ HOP | @nicholasmarkus EP | @lassloos PROD CO | @mintedcontent DIRECTOR | @davidmleitch CLIENT | @nissan AGENCY | @omnicom DIRECTOR OF PRODUCTION | @jennaly EP | @itsmegeorgeroca PRODUCER | Luke Berninger ECD | @mikeblanch CD | Basil Cowieson ACD | Grace Donahue ACD | Jermaine ā€˜Jamā€™ Hillman CD | Daniel Anzola CD | Juan Pablo Campos VFX, FINISHING | @coffeetvstudio SR PRODUCER | Katharine Mulderry MUSIC | @duotoneaudio
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Touchdā€¦ I mean UNO! Draft, play, win with UNO ELITE! šŸˆ āœ‚ļø by Mike Sobo EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Jake Jennewein @_lakelen UC PRODUCER | Harrison Draper @hbdraper EP | Mila Davis @miladavis29 FINISHING | Uppercut LEAD VFX | Mitch Gardiner VFX ASSIST | Frankie Morales @francesca.morales GFX ARTIST | Maxime Benjamin @macsbn CLIENT | Mattel @mattel AGENCY | Mattel @mattel PRODUCER | Laura Boersma DIRECTOR OF PRODUCTION | Lorraine Kraus ART DIRECTOR & COPYWRITER | Carrine Urrutia ASSOCIATE PRODUCER | Andrew Hansen PRODUCTION CO. | Brady Oil Entertainment DIRECTOR | Jordan Brady EP | Jeannette Godoy MUSIC HOUSE | Beta Petrol @betapetrol AUDIO HOUSE | Eleven Sound @eleven_sound MIXER | AJ Murillo EP | Whitney Morris PRODUCER | Sean Kiely COLOR | Apache @apachecolor MANAGING PARTNER | LaRue Anderson @rue_gone_gray EP | Stefanie Schaldenbrand COLORIST | Quinn Alvarez . . . #uppercut #uppercutedit #postproduction #editing
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From daydreaming during dull meetings to full-blown adventures, curiosity finds its spark with Google Chrome. Two new spots āœ‚ļø by Mike Sobo show how Chrome helps you explore what really matters - wherever you are. EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Allen Rounsley @allenrounsley, Jake Cannon @cannonvisuals HOP | Nicholas Markus @nicholasmarkus EP | Lisa Sadek @lassloos EP | Tara Holmes @dwodarat CLIENT | Google Chrome PRODUCTION CO | Unit 9 @unit9films DIRECTOR | Hal Kirkland @halkirkland EP | Pia Lauritsen AGENCY | 1000 Heads @1000heads GCD| Moa Netto CREATIVES | Kyle Provo SR PRODUCER | Molly Loftus ACCOUNT DIRECTOR | Rafael Rautha LA DIRECTOR | Hannah Ahler COLOR | Royal Muster @royal.muster COLORIST | Calvin Bellas @calvinbellas EXECUTIVE PRODUCER | Thatcher Peterson @thatchfucious SENIOR PRODUCER | Dan Butler @danjbutler VFX | Uppercut @uppercutedit FLAME LEAD | John Geehreng JR FLAME ARTIST | Ernie Armitage @imadethisforyouenjoy JR FLAME ARTIST | Alice Cen @y.alice.c FLAME ARTIST | Peter Oliver FLAME ARTIST | Chelsea Pistono FLAME ARTIST | Mikey Smith FLAME ARTIST | Max Harris FLAME ARTIST | Christopher Memoli MIX & MUSIC | Racket Club @racketclub.tv SENIOR CREATIVE PRODUCER | Adrian Womack @weauxmaque CREATIVE DIRECTOR/ COMPOSER | Nick Crane @l.o.s.t.v.a.l.l.e.y AUDIO ENGINEER | Ashley ā€œKoombaā€ Simmons @koom.ba, Anton Doty @antondoty DESIGN & ANIMATION | Elastic @elastic.tv CREATIVE DIRECTOR | Hazel Baird @ymamd ART DIRECTORS | Jim Pierce, Nol Honig, Laura Reedy DESIGNER & ANIMATORS | Cindy SooHoo supersoohoo, Lucy Kim @lceinthesky88, Ashley Becerra, Peter Murphy @mrmurphy1 PRODUCER | Nick Faidley @nick.faidley, Ashley Carey @ashhc_ ASSOCIATE PRODUCER | Zachary Micciche @zakmicciche HEAD OF PRODUCER | Paul Makowski @kowskima EXECUTIVE PRODUCER | Kate Berry @katedevlinberry MANAGING DIRECTOR | Eve Kornblum . . . #uppercut #uppercutedit #postproduction #editing #googlechrome
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Whatā€™s the worldā€™s most precious resource? Find out in Mike Soboā€™s electric new spot for Xfinity. EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Jake Cannon @thecannon24 UC PRODUCER | Harrison Draper @hbdraper EP | Mila Davis @miladavis29 Sr. VFX | John Geehreng Jr. VFX| Ernie Armitage @imadethisforyouenjoy GFX | Maxime Benjamin @macsbn , Waner Zhang @hi_waner CLIENT | Xfinity @xfinity EXECUTIVE PRODUCER | Ali Schippers PRODUCER | Allie Murphey AGENCY | Preacher @preacheraustin CHIEF CREATIVE OFFICER: Rob Baird @robbaird EXECUTIVE CREATIVE DIRECTOR: Kellyn Blount @kellynbakes EXECUTIVE CREATIVE DIRECTOR: Greg Hunter @itsgreghunter CREATIVE DIRECTOR: Tyler Booker @tylereece CREATIVE DIRECTOR: Mel Lin @mellin_collie ASSOCIATE CREATIVE DIRECTOR: Mills Adams ASSOCIATE CREATIVE DIRECTOR: Andrew Singleton HEAD OF PRODUCTION: Stacey Higgins @staceyhigginsred EXECUTIVE PRODUCER: Arlo Rosner COLOR | Company3 @company_3 COLORIST | Tim Masick @timmasick 3D GFX | Brand New School @brandnewschool MIX | Racket Club @racketclub.tv SOUND DESIGN | Nathan Dubin @nathan.dubin Jr. MIX | Anton Doty @antondoty EP | Adrea Lavezzoli . . . #uppercut #uppercutedit #postproduction #editing
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Congratulations to Carlberg Advertising for their win at the 2025 American Advertising Awards, with their spot ā€œBuilt Like Nothinā€™ Elseā€ cut by the one the only Mike Sobo. The spot took home the Gold Addy Award for Video Editing. @AAF.houston EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Jake Cannon @thecannon24 EP | Mila Davis @miladavis29 AGENCY | Carlberg Advertising @carlberg_advertising CLIENT | Mahindra @mahindra_auto COLOR | Sal Malfitano @sal.malfitano.color VFX | John Geehreng Ernie Armitage @imadethisforyouenjoy GFX | Maxime Benjamin @macsbn MIX | Racket Club @racket.club.music Nathan Dubin @nathan.dubin . . . #uppercut #uppercutedit #postproduction #editing
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Thereā€™s a Hydroflask for any and every occasion. Cut by Mike Sobo, directed by PHAM for @hydroflask.ā€ EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Daviana Angelo @queenofcubanswag HOP | Nicholas Markus @nicholasmarkus EP | Lisa Sadek @lassloos PRODUCTION CO | Florence DIRECTOR | Pham + John @johnmerizalde EP | Ned Brown AGENCY | Razorfish @razorfish ECD | John Antonielle GCD | Nicole Levine & Jackie Lesik ACD | Lisa Donato & Andrew Lieberman NE PRODUCTION LEAD | Jenny Lee @jennaly COLOR | Ethos @ethos_studio VFX | Uppercut MIX | Heard City @heardcity . . . #uppercut #uppercutedit #postproduction #editing
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Introducing: the first-ever fully-clear hat that lets you wear a hat AND show off your haircut at the same time. Itā€™s available to win now. Comment on our friends @sportclipshaircuts and @lids pinned post. Huge thanks to our production team including our amazing photographer and director @stephaniegonot, DP @latergraham, editor @sobonoodles at @uppercutedit, colorist @sal.malfitano.color. And shoutout to @hidusty at @howdysound for the audio mix.
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Have you ever wanted to show off your new haircut and cool hat at the same time? Now you can! EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR & ASSISTANT PRODUCER | Harrison Draper @hbdraper HOP | Hunter Conner EP | Mila Davis @miladavis29 GFX | Maxime Benjamin-Hunter @macsbn HEAD OF VISUAL EFFECTS | John Geehreng FLAME ASSIST | Ernie Armitage @imadethisforyouenjoy PRODUCTION CO | 1and4Productions DP | Graham Walzer PRODUCER | Amy Whitehouse AGENCY | Preacher @preacheraustin PRODUCER | Victoria Boldt CD | Greg Hunter @itsgreghunter & Kellyn Blount @kellynbakes AD | Will McLeod . . . #uppercut #uppercutedit #postproduction #editing
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We all have a gift, and when you embrace it, it shines even brighter. This yearā€™s @footlocker holiday campaign captures the feeling of finding that perfect pair, stepping into your confidence and celebrating with your people. Weā€™re so thankful to the team who came together to bring this work to life, including our production partners at @burnstudio.co, our talented director @greghardes_ and DP @chuk.town, photographer @jaredkocka, plus line producer @maurystrong and stylist @eddiesok. Lots of appreciation to @sobonoodles at @uppercutedit for running it back with us. Also big shout out to @hidusty at @howdysound for the audio mix.
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Ever wonder why Anthony Edwards is always dunking? Check out the newest Foot Locker spot, edited by Mike Sobo. EDITOR | Mike Sobo @sobonoodles ASSISTANT EDITOR | Jake Jennewein @_lakelen HOP | Hunter Conner EP | Mila Davis @miladavis29 GFX | Maxime Benjamin @macsbn HEAD OF VISUAL EFFECTS | John Geehreng FLAME ASSIST | Ernie Armitage @imadethisforyouenjoy DIRECTOR | Christian Weber @christianweberstudio LINE PRODUCER | Drew Toresco @papageorgio_ STYLIST | Eddie Sok @eddiesok AGENCY | Preacher @preacheraustin SENIOR PRODUCER | Lauren Bauder @lbauder CD | David Byrd ACD | Lex Barerio & Will Kelleher COLOR | Royal Muster @royal.muster COLORIST | Gregory Reese @earth_to_greg PRODUCER | Diane Valera MIX | Howdy Sound @howdysound MIXER | Dusty Albertz @hidusty . . . #uppercutedit #uppercut #editing #vfx #postproduction #footlocker
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ā€œWhat yā€™all doin up here?ā€ Getting answers thatā€™s what! The one and only @theanthonyedwards_ gets asked a pretty big question in our new campaign for @footlocker and @adidas and the answer might surprise you. Weā€™re beyond grateful to the our incredible collaborators who made this spot possible and including our legendary director, DP, and photographer @christianweberstudio, stylist @eddiesok, and line producer @papageorgio_ . Along with color by @royal.muster and masterful editing by the amazing @sobonoodles at @uppercutedit. Also a big shout out goes to @hidusty at @howdysound for the powerful audio mix.Ā  Pumped to see this launch on NBA games this week and have The Heart of Sneakers again partnering with some of the best in basketball.
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ā€œGirls, come on - leave saving the world to men? I donā€™t think soā€¦ā€ Weā€™re so proud to present our most recent collaboration with ESPN, ā€œHeroines Uniteā€, showcasing the stories of powerhouse heroines across sport and entertainment in the Disney Bundle (Disney+, Hulu, & ESPN+). We sought to push beyond the glossy, simplified depictions of heroines we see often in the media by instead highlighting the blood, sweat, tears and more that underpin the complex female-driven stories available with the Disney Bundle. This spot went live during the NBA Finals and is now playing during all your favorite sport matches, which couldnā€™t be more exciting at a time when female sport viewership is on fire and women are smashing records in Paris! We couldnā€™t have done it without assembling our own team of heroes and heroines: the valiant folks across @espn, @disneyplus and @hulu, our Herculean editor @sobonoodles at @uppercutedit, our champions of sound at @racket.club.music, and intrepid superhumans @company_3.
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