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TOM TRBOJEVIC x GET SASHIMI

Great campaigns start with great ideas.

When @whitekeymarketing , one of Australia’s premier marketing agencies, approached us with a concept to help launch @getsashimi newest store in Manly, the brief was simple — create a campaign that would capture attention and embody their theme of “Expect The Unexpected.”

Get Sashimi has built a cult following across Sydney, with their flagship stores becoming some of the most beloved destinations for fresh sashimi and premium seafood. For the launch of their Manly location, the team wanted to make a statement.

If you want to make waves in Manly, you have TO GO BIG.

Enter @tomtrbojevic 🫱🏽‍🫲🏼

Working alongside @arigeorg and the incredible creative team at White Key Marketing, the campaign came to life on The Corso in Manly, where multiple pieces of content were produced to promote the store opening and capture the energy around the launch.

And the results?

Across Instagram and TikTok, the campaign generated over 1 million views, with crowds lining up on opening day to experience Get Sashimi’s newest location.

A perfect example of what can happen when great brands, great athletes and great creative teams come together.

Another road crossed. On to the next. 📈 | #allroadsgroup
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