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Sofia

@sofjiang

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She landed a six-figure investment banking job straight out of college — then walked away months later to build @shopsofset.

For Sofia, success wasn’t about choosing the safest path. It was about having the conviction to build something that felt entirely her own.

Would you go all in on your dreams?

[Sofia, SOFSET, Shop Sofset, female founder, fashion entrepreneur, investment banking to entrepreneur, women in business, founder story, startup journey, The Local Founder]

#SOFSET #FemaleFounder #WomenInBusiness #FounderStory #TheLocalFounder

📸: @sofsetnyc

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07.23.26
July Female Founders Dinner w/ @sofjiang @shopsofset
🤍

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from our favorite day last month 🩷 we are so excited for what’s coming soon

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meet at le dive🪭 sofia + eden’s twenty third✨✨✨

#nycphotographer #filmphotography #nycbirthdayparty #eventphotographers #filmcamera

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23 & still a big fan of the color pink💖

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a day of studio rose with @sofsetnyc 🩷 🩷

sign-up for early access and exclusive updates on our website

www.studiorosefragrance.com

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@sofsetnyc wearing “sincerely rose”🌸

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@sofjiang wearing our ‘Bohemian Dream’ necklace 💛🤎

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Painted. Coded. Lived in Lau. Would do it all again (maybe with fewer all nighters). HOYA SAXA

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♟️🍸❤️🗽💋Q4🥀🍁🪐🪩🪽

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