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Graphic & motion designer
Run by @vasilis.skandalos
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MIET – National Bank of Greece Cultural Foundation / Rebranding
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Celebrating 60 years of excellence in Publishing, Arts, and Research, MIET enters a new era. This identity shift transcends a simple visual refresh; it is a profound tribute to a storied legacy and a bold statement for the future.
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The Challenge:
The development of MIET’s new visual identity was a unique exercise in branding, carrying a high degree of complexity. From the outset, the task presented two core demands: first, to create a contemporary identity that reflects the Foundation’s values, history, and mission; and second, to conceptualize the unbreakable bond between the Foundation and the National Bank of Greece, without overshadowing the former’s visual autonomy.
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The Solution
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1. Typography lies at the core of our work. For an institution like MIET, which is inextricably linked to publishing and academic scholarship, typography is the cellular element that constitutes the footprint of its mission and work. Based on this premise, we focused on developing an original typeface, ensuring that the new logo is not just a visually pleasing wordmark, but a powerful statement of identity—acting as the cohesive link that unites the full spectrum of the Foundation’s diverse departments and activities.
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2. Connecting NBG with MIET
At the heart of our methodology is the iconic NBG ellipse. Instead of a standalone symbol, the ellipses defines the negative space within the letters of “MIET”—a silent yet powefull and organic bridge between the Bank and the Foundation.
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3. Humanism meets Geometry
Inspired by Cartesian logic, the design “organizes the chaos” by bridging humanistic intuition with objective structure. The letterforms draw inspiration from 19th-century classical type and the ornamental spirit of Ionic and Corinthian capitals.
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Creative Direction:
Dimitris Papazoglou
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Project Team:
Aristomenis Tzanos @tzanos.a 
George Sartzis @thisismynvme 
Bruno Rodrigues @brunomsrodrigues 
Vasilis Skandalos @somethingnue_ 
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Special thanks to the Branding and Marketing team of NBG such as MIET, for their exceptional collaboration and the trust they placed in us throughout this journey.
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Make it yourself, like IKEA'S furniture and find joy anyway with your lovely ones, otherwise we will die.
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I reprinted a silkscreen with one blue colour totally by hand with my beautiful wife @pilikajenny for first time next to me, on @fedrigoni.paper Sirio Limone, 70×100cm., at 290gsm. in 35 copies signed and numbered, with the generous help and technical advice of @silkchrome_ and lovely motions by @somethingnue_
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It will already being distributed hand to hand in Athens, found in our physical store @knewisms or worldwide by post. If your are interested about price and availability send me a direct message.

@fedrigoni.paper @silkchrome_ @somethingnue_
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