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Foto en el estudio
Foto at the studio
Foto im Studio
Ph:@sovielpixel
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Momentos random de amistad 4.0 ✨💜
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Design and Art Direction for 
Rundgang 2023 of @udkberlin. 
By Sophie Pischel @sovielpixel and Ira Göller @iragoeller.

For this year's annual exhibition of the Berlin University of the Arts (UdK Berlin), we designed the visual identity. Including a series of posters, building flags and banners, moving images (cinema, public screens, etc.), social media and web, print ads, and merchandise. 

The key visual consists of a photo and video series showing a textile flag, which makes a tour through various locations of the UdK Berlin. The textile integrates flexibly into the everyday environment of the art university, and its high-contrast color scheme and bold typography make it stand out clearly against the various backgrounds. The photo series is intended to invite visitors and members of the UdK Berlin to come and see the various locations and the numerous disciplines on open days and thus go on a tour themselves.

Thanks to Anne-Marie Franz @anne.marie.franz, Mona Völkel @mona_vlkl and Kim Füllgraf @kim.j.f for the great cooperation!

01 Street advertising, photo @anne.marie.franz
02 Poster motif 01
03 Poster motif 02
04 Poster motif 03
05 building flag in front of Medienhaus
06 Poster Mockup advertising column
07 Scan postcard set
08 Film spot for cinema and subway advertising
09 bts
10 Street advertising, photo @justinscharer

Gabriella @fercozzi_letras
Denim Ink @xyz_displaay

Photoshoot assistance: Sebastian Richter @_sebastian.richter_, Samuel Chalela Puccini 
DOP & light: Samuel Chalela Puccini 
Video Performance: Liv Bustorf @livvictoria
Sounddesign: Germaine Png @germaxipad

#udkberlin #graphicdesign#communicationdesign #rundgang #poster #plakat #visualidentity
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La gente es lo bacano ⚡️
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