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Founder & CEO @use_corn
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Singapore.

A few days on the ground working with @spadaboom_ @use_corn, connecting with people and exploring new opportunities in the luxury space.

Had a great afternoon with the team at Audemars Piguet, getting a closer look at some incredible pieces and talking through opportunities to build together.

One of the things I love most about what I do is being able to take the work into different parts of the world. New markets, new relationships, different perspectives. There’s always something to learn and an opportunity to create.

The cities and time zones change, but the approach stays the same.

Keep showing up. Keep building.
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I work across a few different worlds.

Luxury.
Music.
Wine.
Hospitality.
Experiences.
Brand building.
Consulting.

Some of the things I work on, I own.

Some I build with partners.

Some I’m brought into because of the perspective, relationships and experience I can add.

The industries change, but the fundamentals usually don’t.

Understand the audience.
Know the culture.
Build the right relationships.
Have a clear point of view.
Pay attention to the details.
Execute.

Over time, I’ve realized that’s probably the simplest way to describe what I do.

I build culture-led businesses across wine, music and hospitality, and help brands create experiences that connect luxury with culture.
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