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• Shane Somers

@sssom18

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👨🏻‍💻COO @platinumexperthair 🏡 Dublin

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HAPPY BIRTHDAY TO THE MAIN CHARACTER OF PLATINUM..
OUR COO, @sssom18 ! 🥳🎂❤️

The man who keeps everything running, keeps us all on our toes and somehow manages to be the ray of sunshine on even the worst days.☀️😂 As you can see from these videos, life in Platinum HQ wouldn’t be the same without you!🥹

Your hard work, dedication and everything you do behind the scenes never go unnoticed, and honestly, Platinum would be absolutely LOST without you!🫶🏽 You bring so much to the company, not just through all your hard work but through your humour, your personality and the laughs you bring to everyone around you.❤️

We hope you know just how appreciated you are and how lucky we are to have you as part of the Platinum family. Today is all about you, so put the hard work on hold for a minute and enjoy every second!🥂🎉

Lots of love from your Platinum family. We love you❤️

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September, over & out🤍

September was good to me.✨🌅

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Dinner under the stars in Marrakech ✨🇲🇦

The perfect way to end an unforgettable few days with Alfaparf Milano Professional.

We’re incredibly grateful to have been invited on such an amazing experience, alongside over 900 beauty professionals from 24 countries from across the world. 🌍

From connecting with so many incredible people in our industry to experiencing everything Marrakech had to offer, this trip has been one we’ll remember for a very long time.

A huge thank you to the Alfaparf Milano Professional team for bringing us together, looking after us so well and creating such a special experience from beginning to end. 🤍

Great people, an incredible industry and memories made under the Marrakech stars. ✨

Until next time, Morocco 🇲🇦🤍

#AlfaparfMilanoProfessional #Marrakech #PlatinumExpertHair #HairIndustry

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What an experience! 🇲🇦✨

An unforgettable few days in Morocco with Alfaparf 👏bringing together 24 countries and over 900 people from across the industry. 🌍

Such an incredible opportunity to connect, network and spend time with so many of our fellow industry partners from around the world.

A huge thank you to Alfaparf for having us and for creating such a memorable experience. We’re heading home feeling inspired, grateful and very lucky to have been part of it. 🤍

Until next time, Morocco! 🇲🇦✨

#Alfaparf #AlfaparfMilanoProfessional #Morocco

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Day 1️⃣ @alfaparfmilanopro_uki ❤️

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Teamwork makes the dream work❤️

We’re so proud to have been nominated for the eCommerce search campaign of the year. For the Irish eCommerce awards 2026.🥂This year has been incredible for us, and we’re so grateful for all the recognition we’ve received along the way.

We had the most amazing night filled with laughter, love and plenty of memories.

At Platinum, we’re so much more than coworkers we’re a Platinum family. We celebrate each other, support each other and continue to grow together.❤️

Here’s to everything we’ve achieved so far and to everything that’s still to come.🙌🏼✨

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✨ BTS from today’s Platinum Expert Hair photoshoot! ✨

A full day of shooting our Preen Clip-Ins, showcasing the application, creating transition videos and capturing professional content 📸🎥

Such an amazing day with the team, and we can’t wait for you to see everything we created!

A huge thank you to the entire @zordanmedia for bringing everything together and capturing it all so beautifully. 🤍

A huge thank you to our amazing models @aoifelyonsroche_ , @drerooney06 & @kellychira212, Emma Rose on makeup, @holly__platinum & @kobrien__xx on hair, and Shane, Onagh and the whole platinum teamfor all the organisation behind the scenes. We appreciate you all❤️

This is just the BTS… wait until you see the professional footage and the rest of the content! ✨

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What a gorgeous press day for the Stellar HayuInstaStar Awards ✨

We are beyond excited to be the Haircare Sponsor for this year’s awards and can’t wait to get everyone glammed up next month. 💫

We’re also so excited to be working alongside the amazing teams at Stellar and VIP Magazine once again for what is always such an incredible night. Bring on all the glamour, gorgeous hair, and unforgettable moments! 🤍✨ #StellarInstaStars #hayuinstastar #hayuinstastarawards #PlatinumExpertHair

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POV: You share an office with the social media team🎥😂

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A day at Platinum HQ with @sssom18 🤍

Today’s agenda: team catch-ups, exciting meetings, and a little behind-the-scenes look at some exciting new additions coming to our Christmas collections ✨

The countdown to launch starts now 👀

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Spend the end of the week with me 👩‍💻💁‍♀️🧘‍♀️

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You finally found the weft that ticks every box. ✔️

Our Precision Weft is 24” and 50g✨

• 100% double drawn for fullness from top to ends
• Lasts 9–12 months with the correct aftercare
• Available in 43 beautiful shades to create your perfect match

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