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Caroline Bocko Cochrane

@stalkcabo

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I’m just here for the food and the boy bands and the show tunes and the gin and the #pubwallpaper

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so glad I didn’t peak in high school ✨

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the haunted mansion is about as haunted as I get 🎃

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big fan of San Diego since 1986 🌅🦒

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okay, @billyjoel - I get it now ♥️

(sorry not sorry for the Austria spam)

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Beyond thrilled to share that I’ve been promoted to Associate Director of Social Commerce and Partnerships at Genni.

Getting here in under a year makes this especially meaningful. This past year has been one of the biggest highlights for me, both professionally and personally, and I’m really grateful for the growth that came with it.

I’m thankful to be part of a team that trusted me early on to help build and develop our social commerce department, especially across CPG and emerging TikTok Shop brands. From building strategy and scaling some of the top brands on TikTok Shop, to growing our internal affiliate program, it’s been incredible to see the real impact of what we’re building.

Over the past year, we’ve helped drive over $1.5M in GMV, partnered with 5,000+ creators featuring our products, and generated 50M+ views across campaigns. Beyond the numbers, we’ve focused on creating integrated, full-funnel experiences that not only increase impressions and awareness, but in many cases surpass traditional retail and website sales for our clients.

I’ve also had the opportunity to attend some amazing conferences and industry events along the way, which has played a huge role in continuing to learn, evolve, and stay close to where this space is headed.

And of course, none of this would be possible without the incredible team behind Genni, the systems we’ve built, and the level of collaboration that goes into everything we do. Grateful to be surrounded by people who are constantly pushing things forward.

Excited for what’s ahead and to keep building 🥳

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Scenes from a lunar New year celebration.

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Dream Team at @creatoreconomy_live

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2025 wrapped ✨ may have live, laugh, love’d a little too hard, but grateful for this insane year. cheers to more of the people, places and experiences I love in 2026🥂

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a very merry holiday side quest 🎄

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phantom planet, the format, and jack’s mannequin - practically time traveled this weekend 🌴

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in a long distance relationship with LA 🖤

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just not meant to live an uncomfortable life ✨

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