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Steven David Borrelli

@stevenborrelli

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Los Angeles
Founder + CEO @cuts
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it wasn’t always smooth for @cuts Tariffs, changing consumer preferences… Even a call with the President himself. @stevenborrelli is an OG ecom legend who’s seen it all. He talked about his entire strategy behind the brand - going from CEO to CFO - how to boost customer value - navigating new marketing channels One of our fav episodes we’ve ever done. Comment “cuts” to get the full ep in your inbox!
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October is when the Q4 plan gets made, and it’s better made with people who’ve already done it. So we lined up six sessions for our members this month with Chandler Bolt @chandler.bolt Jordan Menard @jordanhaswings Steven Borrelli @stevenborrelli Nathan Chan @nathanchan Scott Bracale and Sahil Bloom @sahilbloom They cover turning a book into a referral engine, building a CPG brand, bootstrapping to $100M+, how billionaires think, and what the business is costing you outside of it. Free, virtual, and in the app now. Members, register for the ones that fit what you’re working on. Sahil’s session on October 29th is open to the public. If you’re a founder running a business doing 7-9 figures, book an intro call. Link in bio.
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The Italian Job, w the @cuts team. An absolute dream job. When I first set out to do photography if you would have told me I’d be doing projects in places like this I might not have believed you, so grateful for this opportunity and to be able to work with such a amazing crew.
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One fabric. $40M in sales. @stevenborrelli breaks down why that constraint was @cuts whole strategy.  This is your daily reminder that sometimes less is more.
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This is how I reduce samples and get to be super precise with @style3d.assyst while working as Technical Designer at Cuts #style3d #3dfashion #digitalfashion
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Read about how @stevenborrelli built @cuts to tens of millions. The playbook: - Kept the whole team part-time across four cities for three years, reinvesting every dollar of profit - Tracks contribution margin daily rather than gross margin, running marketing at 30-40% of revenue - Drops four new products every Friday and restocks core items twice a month - Runs an annual August anniversary sale anchored to new product launches instead of a straight discount Follow @ecom.startup.stories for more! DM us to get your own success story featured!
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Week 2 living in California!! Where do I even start?! I have one GIANT takeaway after my first 2 weeks living here: Life is much more malleable than we think. You CAN actually build your dream life. You CAN build a routine that elicits you to be happy and healthy. You DO deserve to wake up every day with a whimsy for being alive. That’s been my experience living in Orange County for 2 weeks now…how naive I’ve been in my early twenties for how good life can really be. So grateful for every day and every breath. Here’s to many more weeks living out a dream!! #orangecounty #newportbeach
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It’s never that serious. Some film BTS from shoot days & fittings 📸 🎞️
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Sometimes all you need is proof that the next step is possible. @stevenborrelli, Founder of @CUTS, shares how seeing someone else build a real business from the ground up gave him the courage to get started, think more practically, and move with more confidence. Who was your "reference point"?
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Send another arrow. That’s just how we do it at Cuts.
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BTS on our design process. What color combos do you want to see this fall?
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This is what the company of the future looks like. 💡 Steven Borrelli breaks down the lean org structure behind CUTS, from the single strong lead running each unit to the global team that keeps them moving fast. Catch more insights like this IRL at Commerce Roundtable San Diego, Sept 21-22. 🌊 Use code 100OFF for $100 off tickets: commerceroundtable.com
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