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Beyond The Finish Line by @on + @sportinglifeca 

For the FW26 collection, we explored the space beyond performance where running, lifestyle and community meet.

Set at @zawadifarm, we brought together an intimate group of Toronto runners, creatives and tastemakers for an evening built around movement and connection. A 3K through Downsview Park, followed by food, sound and time together back at the farm, created a natural rhythm between performance and social.

A setting to experience the collection as it’s meant to be lived -  in motion, and everything around it.

Creative Direction, Event Production + Design by Cartel.
Brands: @on @sportinglifeca

On
Head of Marketing, Canada: Monica Jagielka
Senior Lead, B2B Marketing: @gwashali 
Tech Representative: @peddywap 
Community Marketing: @ahh.noke 

Sporting Life
Director of Marketing: @kristinjoyjones
Co-Op Marketing & Brand Partnerships Manager: @rysager_

Cartel
MD: @hillgonz
EP/ Brand & Comms: @jessicatumen
Design Director/Production Design: @lovecommamimi
Sr. Designer: @kristenstambolic
Producers: @megan_rey @ishapelrine
Production Design: @silvertooth.design 
Production Support: @alexandraweest @risamurdoch @greisdragoti @very_nice_okay

Venue: @zawadifarm @thebarn.farm
Photography: @johnnytvng 
Culinary Experience: Chef Raphael of @r___anch 
Movement Director: @nicedayjenn @nicedaypilates 
Run Guides: @sundaypace_ @erfanhakani @delgadoandreaa
Sound: @florussoundroom @chineloyasin 
Lighting Production: @studio_am_ 
Bites: @theorganicpresstoronto @davidprotein 
Cake: @gallzprovisions 
Drinks: @thematchatokyo.ca @larklarklark_ @drinkwillibald @grapewitches @paradisegrapevine @drinkbarbet
18
Gichigami - traditional Ojibwe word for Lake Superior. “Great sea” — truly. Vast, icy, sparkling, deep, and oh so beautiful. Kayaking far from coast is a bad idea. Don’t be another shipwreck (look it up).

only leave behind traces of art

a breathtaking boreal forest

and breathtaking pals

ultimate beach day

candy skies

Outlast: Superior

Old Woman Bay

Whimsical moss entrances 🥹

freezing for a sunrise

Tortoiseshell butterfly irruption 🦋🦋🦋

Cutie Homer

day 3 lake skin

more beach

More doggos 🥹🤍 sweet Pearl

LSPP238

bring sunset inspo to Kim

Worlds largest marshmallow

Studio AM in the woods

Sierra deep in research 🔬 🍄‍🟫🍄
19
babe, what’s wrong? you’ve hardly touched your summer whimsy~
24
I’m so incredibly grateful and blessed with everyone who’s supported me in this camp. Thank you to everyone who’s invested their time, energy and money for me to chase my dreams. 🥹

To every single person who’s donated to my Go Fund Me, sent kind messages, came out to my fundraiser, trained alongside me every week… Thank you so much, having this level of support does not go unnoticed, it truly does take a village to make this happen. 

22 days until I leave for Thailand to prepare for and compete at the @amazingmuaythaifestival where i’ll be representing my country and gym with @wbcmuaythaicanada 🇨🇦🇹🇭

Extra special thank you to @hittersfightclub & @strikingconcepts who’ve spent literally countless hours preparing me for my biggest opportunity yet. I am so blessed to have my coach who’s done everything to make sure i’m safe, supported and ready to fight at the world championships. I am so grateful and proud to be apart of this team.❤️

Thank you so much to @yorkmuaythai who’s welcomed me in for sparring rounds anytime I needed 🙏

And to my family who is always a rock for me through everything in life, i love you forever and always! Thank you for the never ending facetimes that get me through the good and bad days. 🫂
15
everything is possible
The brightest minds are Canadian
CN TOWER @studio_am_ @anilmohabir
12
Canadian Heritage Moment

Full 360 projection mapped animation on the CN Tower for iceman

Life is crazy
26
back to up