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& that’s a wrap @all.things.wtf offline. Some personal favorite moments before d-day: long days on site, last-minute fixes, and watching the renders come alive with the crew who built it. Couldn’t have done this without the incredible team at @btg.studios. Thank you for trusting me/ @studiofifty.co with it, as always. Here’s to many together 🚀 @thebloomedit.events & @aashstudio 👩🏽‍🎨👩🏽‍🎨 I love it here.
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There’s a method to the mood. The first impression, the next turn, the room beyond. The space was designed to unfold as you moved through it. Here’s a walk through @all.things.wtf Offline Creative Direction & Experiential: @btg.studios Spatial Design: @studiofifty.co Production Partners: @thebloomedit.events @aashstudio
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Three distinct spaces, conceived to disperse, converge, and eventually collapse into one. @all.things.wtf Offline, in motion. Creative Direction & Experiential @btg.studios Spatial Design @studiofifty.co Production Partners: @thebloomedit.events @aashstudio
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Lighting is a form of spatial choreography and at @all.things.wtf offline, it became both material and navigation. It carved out moments within the architecture, guided guests through changing atmospheres and gave every space its own rhythm and emotional temperature. Creative Direction & Experiential: @btg.studios Spatial Design: @studiofifty.co Production Partners: @thebloomedit.events @aashstudio
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The architecture of a party. A little world building, spatial choreography, and a lot of thinking about where everyone would end up at 5am 🪩 @all.things.wtf WTF Offline Creative Direction & Experiential: @btg.studios Spatial Design: @studiofifty.co Production Partners: @thebloomedit.events @aashstudio
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Offline 2026 brought together a series of spaces, each with its own mood, energy and rhythm. From slower, more intimate corners to spaces built for conversation, movement and everything in between, the experience evolved with the day. Different atmospheres. Different ways to gather. One shared idea: to be fully present. Creative Direction & Experiential: @btg.studios Spatial Design: @studiofifty.co Production Partners: @thebloomedit.events @aashstudio
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Trade shows tend to ask you to 👀 We imagined a science fair for grown-ups. It felt curious, playful and precise. A space where every pod held its own identity while still belonging to the same conversation Creative Direction, Brand & Experiential Design @btg.studios Spatial Design @studiofifty.co Technical Production @seventyemg
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What happens when 20 founders spend 90 days building ideas from scratch? The space became the physical expression of that journey. Over 90 days, founders forged ideas through constant iteration. Our design translated that journey into space: a central installation capturing the process, surrounded by bold, building-block inspired pods that brought each founder’s vision to life. Graphic forms, modular volumes and a vibrant colour palette became a physical expression of ideas still being shaped. Congratulations to every founder who put themselves out there. It’s an exciting time to be building in India 🚀 A huge shout out to @all.things.wtf @jointhefoundery & all the mentors for bringing this platform to life, here’s to the next generation of builders and to everything that’s still being forged. Proud that @studiofifty.co & @btg.studios could shape the experience behind it. Technical Production: @seventyemg 🫡 #TheFoundery #JoinTheFoundery #FWD2026 #SpatialDesign
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Recovery isn’t optional anymore. WELCOME TO THE CAVE 🧊🔥 Designed by @studiofifty.co
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The making of Advantage India 26✨with @all.things.wtf Behind every considered room is a string of quiet decisions. Our creative direction here was was less about scale and more about alignment. Aligning concept with constraint, and programming with proportion. Aligning tone with the kind of conversations the space is meant to hold. The work was in the calibration itself, adjusting seating to protect sightlines. Refining screen behaviour so it supported each conversation rather than performed. Experiential for us, is rarely about adding more. Rather we remove what doesn’t serve and protect what does. Creative Direction, Brand & Experiential: @btg.studios Spatial Design: @studiofifty.co Technical Production: @seventyemg
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Swipe through the final space ✨ Advantage India 26 with @all.things.wtf ✨ Zone 1 was designed to feel warm and open. Amber light, circular movement, and space for people to gather without it feeling staged. Zone 2 shifts the mood. The palette cools and the flow becomes more defined. The room starts to settle and organise itself before you enter the main stage. Zone 3 is more focused and precise. The stage is designed as a shared plane rather than a pedestal, and the screens support the conversation instead of competing with it. Our colour story follows the arc of the evening, moving from spark to discourse. Creative Direction, Brand & Experiential: @btg.studios Spatial Design: @studiofifty.co Technical Production: @seventyemg
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Advantage India 26 ✨ Some rooms are built to hold weight. We built a space with @all.things.wtf where ideas could move without noise. No spectacle or heroes, and no ego in the architecture. We focused on flow and warmth where ideas ignite. Clear transitions and screens that support the conversation, not distract from it. For us, experiential is about how a room behaves. How people walk in. Where they pause. What they pay attention to. What quietly disappears. We’re proud of this one. Our biggest one yet 👊🏾 And grateful to our production partners @seventyemg who take our intrusive thoughts seriously and turn them into something structurally sound. Ideas are just ideas until someone builds them. Creative Direction, Brand & Experiential Design @btg.studios Spatial Design @studiofifty.co Technical Production @seventyemg
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