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Ted Holladay

@studioholladay

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💚 Thank you for three weekends of Santa Cruz County Open Studios Art Tour 2026 - featuring 350+ studios, across 22+ mediums. 🩵 Over the last three weekends, Santa Cruz County’s creative community has been out in full force. Artists opening their studio doors, people discovering new work, ideas exchanged and connections made across the county. ✨ Relationships fuel the arts, and community is, by far, the best medium we have. Presented by Arts Council Santa Cruz County for the 41st year, with support from our 2026 sponsors, Good Times and West Coast Community Bank. We’d love to hear from you! Visitor survey linked in bio. 2026 OPEN STUDIOS PARTNERS ARTS COUNCIL STAFF + BOARD: Bree Karpavage · Mercedes Lewis · Beca Escobedo · Jim Brown · Sally Green · Ana Elizabeth · Jody Biehl · Peggy Flynn  GRAPHIC DESIGN: Studio Holladay · New Moon Design Group COVER ARTIST: Dee Hooker PHOTOGRAPHY : Ted Holladay (Cover) · Crystal Birns · Rose Calucchia · Michael Baba · Brittany Ruiz ART GALLERIES: M.K. Contemporary Art Gallery · Santa Cruz Art League · Pajaro Valley Arts MOBILE APP: Atlas Live WEBSITE: Cosmic PRINTING: Mavericks · Community Printers DISTRIBUTION: Santa Cruz Libraries · Watsonville Libraries · Clutch Couriers · Lenz Arts MEDIA: Visit Santa Cruz County · MediaNews Group · Content Magazine · Edible Monterrey · Santa Cruz Sentinel · LookOut Local · Hearst Media · Stephens Media Group · First Friday Art Tour · Pajaronian · GoodTimes Thanks to everyone who helps bring the Santa Cruz County Open Studios Art Tour to life every year. 💎 DISCOVER. EXPERIENCE. CONNECT.
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You are invited to the 41st annual Santa Cruz County Open Studios Art Tour. Discover artists’ studios around the county, from Watsonville to Davenport, including downtown and up to the Santa Cruz Mountains. Experience their creative process firsthand by stepping into their studios and artistic domains. Santa Cruz County Open Studios Art Tour kicks off in South County THIS weekend on October 3. October 3-4 - South County October 10-11 - North County October 17-18 - All County 11a-5p Every Weekend @artscouncilsc  South County mixed-media artist Dee Hooker, @dhookersantacruz, will open her studio THIS Weekend, October 3-4. @dhookersantacruz Bio: Dee Hooker is an award-winning mixed media artist based in Soquel, Ca. Her mixed media portraits explore real and imagined people, animals, nature, and more, and have been exhibited internationally, within the United States, Europe, and Mexico. Her commissioned portraits creatively intertwine personality traits gathered from interviews and photo sessions, while her imaginative subjects offer cues that invited viewers to create their own narratives. Check out the online artist directory and 2026 digital artist guide, featuring Dee on the cover, or pick up a physical copy: santacruzopenstudios.com Open Studios features a diverse group of over 350 artists from emerging to professional, working in various mediums. Some have participated for decades, and others are new to the tour, featuring 69 new artists this year. Engage and connect with local artists, hear their stories, see their creative spaces, and buy art directly from them.  ____________________ Image 1: Dee Hooker, @dhookersantacruz | Mixed media, 5”x5” Image 3: Dee Hooker, @dhookersantacruz | “Bike to Work” Mixed media on wood panel Image 4: Photo of Dee Hooker from Ted Holladay, @studioholladay Image 5: Dee Hooker, @dhookersantacruz | “Lean” Mixed media on wood panel Image 6: Dee Hooker, @dhookersantacruz | “Espalier” Iron filings w/ mixed media on wood panel, 2’x2” Image 7: Photo of Dee Hooker from Ted Holladay, @studioholladay #SantaCruzArt #OpenStudios2026 #DeeHooker #MixedMediaArt #ArtistStudioVisit
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If I’m drawing you, it doesn’t mean I’m not listening to you. Thank you speakers for sharing your knowledge and experience. And thank you Bree! #sketchbook
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Featured: Issue 17.3 “Perform” — Ted Holladay Creative director, graphic designer, and photographer @studioholladay got his start as a typesetter at a traditional print shop in Pennsylvania. When his dad bought him a Macintosh SE in the late 1980s, his three-decade-long career working with big names like Apple, Microsoft, and Dell, as well as local names like the Santa Cruz Museum of Art & History, First Friday Santa Cruz, and Martinelli’s, was born. Join Ted alongside the Cultivator and founder of Content Magazine @thecultivator and artist and marketing professional @ercilia_art for Storytelling for Self-Promotion - Harnessing Your Creative Voice to Build Visibility and Impact at Radius Gallery. Storytelling for Self-Promotion: Thursday, July 16, 2026 | 6-7:30p 1050 River St #127, Santa Cruz 95060 @radiusgallery Learn More: bit.ly/StorytellingPanel ____________________ Read more about Ted: bit.ly/TedHolladay173 ✍️: Bree Karpavage, @bree.karpavage | 📸: Daniel Garcia, @thecultivator #Issue173 #Storytelling #GraphicDesign #CreativeVoice
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I'm excited to share that I'll be a speaker at this great event on Thursday, July 16 at @radiusgallery Storytelling for Self-Promotion - Harnessing Your Creative Voice to Build Visibility and Impact Radius Gallery 🔹️ Thursday, July 16 | 6 - 7:30pm Whether you’re just beginning your creative journey or have been making work for years, sharing your story is an important part of building connections, finding opportunities, and helping people understand the why behind your work. Join three experienced storytellers as they explore how artists can use both words and visuals to tell compelling stories, connect with audiences, and communicate the value of their creative practice. Meet the Panelists: • Daniel Garcia / founder Content Magazine – Editorial Voice + Authentic Storytelling @thecultivator @contentmag Daniel draws from years in publishing and writing to help artists develop a strong editorial voice—translating complex ideas into accessible language that resonates with different audiences. • Ted Holladay / Studio Holladay – Visual Storytelling + Personal Branding @studioholladay With a background in design and visual identity, Ted will explore how your visual choices—from typography to color to photography—can support a compelling brand story that reflects who you are and what you stand for. • Ercilia Mederios / Artist + Marketing Professional – Telling your story in media with personality and artfulness. @ercilia_art An Open Studios artist, Arts Council Ambassador and marketing professional Ercilia presents accessible and authentic ways to tell your story. Produced by @artscouncilsc Open Studios & Tannery Arts Center Program Manager Bree Karpavage @bree.karpavage. Free and open to all Santa Cruz County creatives. A recording will be available on our website after the event. Photo by Michael Baba @mbaba3 for Arts Council Santa Cruz 🌊🎨 #openstudiossc #santacruzartist #santacruzart #californiaartist #santacruz
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Storytelling for Self-Promotion - Harnessing Your Creative Voice to Build Visibility and Impact Radius Gallery @radiusgallery Thursday, July 16 | 6 - 7:30pm  Whether you’re just beginning your creative journey or have been making work for years, sharing your story is an important part of building connections, finding opportunities, and helping people understand the why behind your work. Join three experienced storytellers as they explore how artists can use both words and visuals to tell compelling stories, connect with audiences, and communicate the value of their creative practice. Meet the Panelists:     •    Daniel Garcia / founder Content Magazine – Editorial Voice + Authentic Storytelling @thecultivator @contentmag Daniel draws from years in publishing and writing to help artists develop a strong editorial voice—translating complex ideas into accessible language that resonates with different audiences.     •    Ted Holladay / Studio Holladay – Visual Storytelling + Personal Branding @studioholladay With a background in design and visual identity, Ted will explore how your visual choices—from typography to color to photography—can support a compelling brand story that reflects who you are and what you stand for.     •    Ercilia Mederios / Artist + Marketing Professional – Telling your story in media with personality and artfulness. @ercilia_art An Open Studios artist, Arts Council Ambassador and marketing professional Ercilia presents accessible and authentic ways to tell your story. Produced by @artscouncilsc Open Studios & Tannery Arts Center Program Manager Bree Karpavage @bree.karpavage. Free and open to all Santa Cruz County creatives. A recording will be available on our website after the event. 🎞️ @mercedesmmaria #openstudios2026 #artscouncilsantacruzcounty
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Anyone else wishing that we could re-do last Friday’s CURATE event?! We had such a blast grooving with you all to the DJed jams of DJ Harrison Fox and hearing Louise Leong give such a funny, inspiring, community-oriented talk. This gathering is truly feeling like a community as we get to see so many friendly faces month over month! It really means a lot seeing you all and kicking off the morning together with genuine opennness and joy. Thank you to our incredible sponsors @vervecoffee @anniescashewpimentospread @cruzio_internet @adobe for keeping us fueled 🫶 We’ll see you in August!
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We’re excited to introduce the Official Photographer for @eventsantacruz Legends: Live & Local — @natalie_sweeting of @throughthebirdseye 📸 She’ll be capturing moments before, during, and after the show — from backstage to on stage and everything in between. Looking forward to seeing the night through her lens. Don’t miss Legends: Live & Local, this Friday, Feb 27, featuring @lol.tolhurst and @davidjhaskins with special guest @trestles.sc and @swanversionbm Thank you to our event partners @choosesantacruz @bayfed @hwy17_studios @lookoutsantacruz @studioholladay @shopcapitolamall @hotelparadox @schoonerrealty 🎟️ Ticket link in the bio 😊
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Hunter from @trestles.sc expressing his appriciation to local hardcore heroes @scowl40831 for giving them an early shot and believing in the band. 🙌 That’s what the Santa Cruz music community is all about!! Catch Trestles and @swanversionbm live as they join @davidjhaskins and @lol.tolhurst at @eventsantacruz - Legends: Live & Local on Feb 27. 🎶🔥 Thank you to our 3L partners: @choosesantacruz @lookoutsantacruz @hotelparadox @shopcapitolamall @studioholladay @schoonerrealty @bayfed
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Here’s @davidjhaskins with an acoustic preview before he joins @lol.tolhurst at Legends: Live & Local on February 27 @hwy17_studios We could not be more excited!! They’ll be joined by some of Santa Cruz’s favorite musicians — @trestles.sc and @swanversionbm — for a one-of-a-kind night of music and conversation. Tickets link 🎟️ in the bio. Thank you to our 3L partners @choosesantacruz @shopcapitolamall @bayfed @schoonerrealty @studioholladay @lookoutsantacruz @hotelparadox
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So excited that one of our all time favorite Santa Cruz bands @trestles.sc will be performing with @davidjhaskins and @lol.tolhurst at Legends: Live & Local on Feb 27 🖤 Not opening — a true on-stage collaboration. Tickets available now 🎟️ Link in bio Thank you to our 3L partners: @choosesantacruz @bayfed @lookoutsantacruz @shopcapitolamall @studioholladay @hotelparadox @schoonerrealty
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🖤 Legends: Live & Local 🖤 An intimate night of music, stories, and a rare collaboration with Lol Tolhurst @lol.tolhurst (The Cure) and David J @davidjhaskins (Bauhaus, Love and Rockets). We’re excited to announce that Santa Cruz artists @trestles.sc and @swanversionbm will join the evening as special local guest—sharing the stage with two true pioneers of alternative music. 🎶 Live interview & storytelling 🎸 Special performances 🌊 One unforgettable night connecting legends with local talent 📅 Feb 27 - 6pm 🎟 Tickets on sale now — link in bio Huge, thank you to our 3L partners: @choosesantacruz @lookoutsantacruz @bayfed @shopcapitolamall @studioholladay @hotelparadox @schoonerrealty
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