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senior visuals designer @popsugar
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A lot has changed since 2006 — including the people behind Popsugar. In honor of our 20th anniversary, we asked our staffers to share their feel-good obsessions back in the mid-aughts. Did any spark nostalgic memories of your own? ✨
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@popsugar turned 20!!! How lucky to be able to celebrate and be a part of this talented team. Still recovering from the cheetahritas 🪩🎉
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If you, like me, lived through the aughts, you’ll never forget 2006. The year was prolific for minting cultural icons: it’s when Taylor Swift released her debut album, The Real Housewives dropped its first season, everyone was watching “High School Musical” for the first time, and yes, Popsugar was born. 

To celebrate the milestone, we threw an epic 2️⃣0️⃣th birthday party to go alongside our Aughts Effect package. The theme: elevated Y2K. The vibes: nostalgic. (Every guest delivered and then some.) 🦋✨💎 

When @lisapopsugar founded this special little corner of the internet two decades ago, it was to create a “safe space” for fans of pop culture, she recently told me. At the time, the only celebrity blogs out there were snarky and filled with shame-y paparazzi fodder. It has evolved over the years, as everything does, but Popsugar always remained the bright spot on the Internet. 

Happy birthday, PS! To many moreeee 🎂🥂
📸: @marissaalper
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If you know me, you know I love a birthday. 

This one might be the biggest blowout yet: 20 years of Popsugar, a brand that’s defined and endured culture for two decades against all odds. To mark the milestone we’re celebrating AT THE MALL (!) with a handful of icons reminding us it’s never too late to reinvent yourself. 

This project has been months in the making (or as @lenakfelton says, “a 9-month pregnancy for real”) and it’s finally here. One virtual mall, four cover stories, dozens of stories that illustrate just how much the aughts have impacted culture today. Geeking out at this incredible team who made it all happen. It is the honor of my lifetime to work alongside each and every one of them. 

Cheers to 20 more 🎂✨🕺🏻

Photographer: @annakoblish
Videographer: @mikedaltondp
Editor-in-Chief: yours truly
Special Projects Senior Director: @lenakfelton
Associate Creative Director: @emilyzirimis
Senior Visuals Designer: @summmmmertime
Social Media Design Coordinator: @heysara.jpg
Senior Style Director: @dressupwithjess
Animation Designer: @leirwin17
Stylist: @aliclairemarino
Makeup Artist: @amygalibut
Makeup Assistant: @romiemac
Hairstylist: @byberenz
Hair Assistant: @jasbagleyhair
Groomer: @colleendominique
Stylist Assistant: @kassidytaylorxx
Tailor: @onapaula
Production: @dunwellproduction
Executive Producer: @officialhughes
Producer & Prop Stylist: @andre.shahjanian
Assistant Director of Production: @beccaweston
Director of Audience Development: @kaitlinhatton
Managing Editor: @ksnyderduke
Supervising Producer: @jordls
Audience Development Manager: @charisandraperez
Associate Social Talent Manager: @mimiguava
Editorial Operations Coordinator: @totes_mc_coates
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The first time I dreamt of a mall shoot was back in 2021. 5 years later, during an interview for my current position at Popsugar, I told our Editor-in-Chief @castanonk that I’d love to do a mall shoot someday soon — not realizing that she too was wanting to do a mall shoot, as well. And so shortly thereafter, the mall shoot of my dreams came to fruition as a celebration of @Popsugar turning 20 this year via “The Aughts Effect” 🤯🙂‍↕️🎂🛍️ While it was an ambitious creative feat, it has been well worth the satisfaction of seeing it all brought to life 🥹 My mall-obsessed teenage self would be ecstatic to see this project today — doing it for her 👧🏻 Thank you to the incredibly talented team who worked so hard on every aspect of The Aughts Effect - what a pleasure it has been, truly!! To @_moniquecoleman @sabrina.bryan @daniellamonet @tahj_mowry - thank you so much for being down to fully *go there* creatively — it was amazing to get to work with you all! 💖
Photographer: @annakoblish
Videographer: @mikedaltondp
Associate Creative Director: @emilyzirimis
Senior Visuals Designer: @summmmmertime
Social Media Design Coordinator: @heysara.jpg
Animation Designer: @leirwin17
Stylist: @aliclairemarino
Makeup Artist: @amygalibut
Makeup Assistant: @romiemac_mkup
Hairstylist: @byberenz
Hair Assistant: @jasbagleyhair
Groomer: @colleendominique
Lighting Director: @bnickleberry
1st Photo Assistant: @morganneboulden
2nd Photo Assistant: Layla Williams
Digitech: @tara__raine
Photo Retoucher: @alberto__maro
Stylist Assistant: @kassidytaylorxx
Tailor: @onapaula
Production: @dunwellproduction
Executive Producer: @officialhughes
Producer & Prop Stylist: @andre.shahjanian
Assistant Director of Production: @becca_weston
Production Assistant: Kurtis Scott
Production Assistant: @francesca4r
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The second cover installment of @popsugar Pulse is officially in the books ✍️ with the stunning cast of @elleonprime which features Lexi Minetree @chandlerlkinney and @gabbypolicano - all of whom start out as “enemies” on the show, but happen to be very close friends in real life 💅 Their energy was palpable on the set of our cover shoot, despite their very busy press week, so many thanks to the three of you & to the talented crew that brought everything to life in record time 🎀 
Writer and Special Projects Sr. Director: @lenakfelton 
Editor-in-Chief: @castanonk 
Photographer: @sofaalvarez
Videographer: @junting_zhou
Associate Creative Director: @emilyzirimis
Sr. Visuals Designer: @summmmmertime
Social Media Design Coordinator: @heysara.jpg
Stylist: @aliclairemarino
Makeup Artist for Lexi: @makeupjenpowell
Hairstylist for Lexi: @domforletta
Makeup Artist for Chandler: @brittywhitfield
Hairstylist for Chandler: @takishahair
Makeup Artist for Gabby: @isabelyrosado
Hair Stylist for Gabby: @karla_julianna
Lighting Tech: Asa Lory
Photo Assistant: @roshan.jacob
Photo Retoucher: @alberto__maro
Stylist Assistant: @emmcabana 
Tailor: @hmdesjardins
Production: @dunwellproduction
Executive Producer: @officialhughes
Production Coordinator: @lilyrohren 
Production Assistant: Ruby Koh
Art Assistant: @greatauntsue
Director of Audience Development: @kaitlinhatton
Audience Development Manager: @charisandraperez
Managing Editor: @ksnyderduke
Editorial Operations Coordinator: @totes_mc_coates
Associate Talent Manager: @mimiguava
Location: @tribecajournal
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