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Rushane

@surifyy

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크리에이티브의 범위가 넓어지고 있다, 요즘 자주 보이는 “핸드 트래킹” 코어 🖐️

요즘 SNS에서 손을 움직이면 화면이 반응하는 일명 ‘핸드 트래킹’ 콘텐츠가 자주 보이고 있어요. 사용자가 직접 손을 움직이면 AI가 이를 인식해 화면 속 입자나 오브젝트, 사운드가 함께 변화하는 방식인데요.

핸드 트래킹은 웹캠이 손의 움직임과 주요 지점을 인식하고, 손가락을 펼치거나 집는 동작에 따라 그래픽이 반응하는 원리로 작동해요. 클릭이나 스크롤이 아니라 손짓 자체가 콘텐츠를 움직이는 인터페이스가 되는 셈이죠.

특히 최근에는 바이브 코딩 기반의 제작 툴과 결합되며 진입장벽도 낮아지고 있죠. 복잡한 개발 과정을 거치지 않아도 프롬프트만으로 손동작에 반응하는 웹 콘텐츠를 만들 수 있게 되면서 크리에이티브의 형태도 더 다양해지는 것 같습니다.

이제 AI는 작업 시간을 줄이는 도구를 넘어, 콘텐츠의 표현 방식을 넓히는 재료가 되고 있어요. 앞으로 AI가 만들어낼 새로운 크리에이티브의 형태를 눈여겨볼 필요가 있겠습니다.

출처: @makkadukka, @komalyad.av, @unknownrealitystudio, @katy_v4, @the.poet.engineer, @criswvr, @surifyy
한입에 즐기는 마케팅・브랜딩・크리에이티브 인사이트 | 비스킷(@biscit.co.kr)🍪

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Being watched is a part of our everyday life. A follower commenting on a new video you posted, a camera on every building in your neighborhood, or your internet provider watching everything you do online. But recently, something has changed; surveillance is no longer just invasive, it’s an aesthetic.

Creators have turned this idea of being watched on its head. We’re no longer hiding from the camera; instead, we are starting to point it at ourselves in an effort to understand what is going on around us. Art is a direct reflection of the state of the culture, always shifting and moving in response to the world. And right now, the world is unsure about a lot. The increased interaction between humans and AI, constant data breaches, companies selling your information, targeted censorship, unrelenting ads, the list goes on. So what’s changed?

Creators across the board have adopted this dystopian, almost Big Brother all seeing eye type of aesthetic. Orwell 2026. If you scroll on any social platform for a few seconds, you’ll see it. CCTV like images and videos, edits of movement being tracked, blurred out faces. It has even made its way into fashion as a way to draw attention to specific things, like material choice. This aesthetic channels the way information feels to us right now: fragmented, tracked, categorized, chaotic.

Heres a few creatives who have been using this idea of surveillance in a couple of interesting ways:

@hyper.tek - Tracking boxes on text.
@danneuenhaus - Car scan.
@icarusrebornstudios - combination of text, voice, and visual edits to push dystopian vibe.
@prprtym - Music video using Surveillance Aesthetic.
@just_d3vine_ - tracking boxes used to highlight details on an outfit.
@aletiune - distorted face with tracking box.

We can’t help but wonder how far is too far. What happens when they stop watching us and instead we start watching ourselves? Is this reclaiming control? Or internalizing surveillance so deeply that we become our own monitors?

What do you think?

Have you been noticing this aesthetic? How does it make you feel? And in what other ways could you see the Surveillance Aesthetic being applied?

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Ai speed ramps with @invideo.io

Inspired by @keanu.visuals @dmytro.edits @tricking_yang @muravey.prod

Tags:
#aicreation #aiart #speedramping #speedramp
#foryou #aftereffect #fyp #foryoupage #googleveo3 #nanobanana #nanobananapro #veo3 #klingai

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London was the dog’s bollocks! 🔥🇬🇧
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- Second international show in the books✅⁣
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Detroit, you’re next. 4/19⏳

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