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founder @ghostly / @herbsundays on substack/ co-founder @allflowersgroup
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Herb Sunday, in focus: Electro 1997-2005. 

link in bio to posts and playlist. Art by @michaelcina. Archival photos by @weansmachine 

A two-part investigation into the Electro resurgence and its Electroclash labeling + I Was an Electro Malcontent, Ghostly in the mix and stolen moments from @trevorjacksonofficial, @tromano_writer, @thejuanmaclean, @galkin.jonathan, @bougie, @jacquesrenault, @deathinvegasmusic, and more. 

The interest in '80s sounds, spikier analogue sound design, and genre-mashing was a globally diverse 90s movement which crested into something that for a brief moment held music in a headlock, leading to some exciting characters, many only getting their rightful appreciation now. The colorful heat poured on a dour techno scene was a brief blip but would have influence felt now in the hands of art-forward pop. 

It’s almost that "Electroclash" has been more useful as a phantom genre or historical record than in its own moment, one which threatened to flatten the underground into pastiche. 

As a DJ moment it was sublime, just at the dawn of mashup, anything goes. The real heroes of the era, along with the DJs, were the dancers, the promoters; and women who sang the songs.

More on this in the post.
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#tbt dynamism last weekend in NOLA ~ in front of #katherinebradford Five Moons @prospect_nola #prospect4
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When in Jackson Heights be sure to say “hi” to Sasha. Here she’s coined the official face™️ of 2018. Notice the perfect balance of free floating anxiety, maximum courage, and wild-eyed hope for what’s ahead. Same. 📸 and 🐕: @amylombard
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