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Swehl

@swehl

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Breastfeeding essentials for this generation of parents.
As seen in @voguemagazine @nytimes @fastcompany @adweek @forbes

POSTS STORIES REELS TAGGED

Under a sky full of stars at @thehollywoodroosevelt, we gathered with @ritual to celebrate the women who literally hold up the universe for their families. 🌌

What does it mean to be heart-forward, yet science-backed? We’re always asking this question of our products, our people, and our purpose.

Breastfeeding Awareness Month isn’t just a moment on the calendar for us. It’s the heart of our mission, and we are actively putting purpose into action. From our nationwide hospital donation program to Ritual's recent human clinical study, this is the work that drives us forward.

Together, we’re bridging the gap between innovative technology and maternal health to ensure modern moms feel backed, nourished, and supported every step of the way.

This night was just the beginning.

Photos @yasmeanuh
Florals @glorimer
Collateral @preferred_projects
Readings @angiebanicki

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Women building what the future of maternal care should have always looked like 🤍

With Mother’s Day around the corner, we wanted to spotlight the founders who are reshaping every stage of the journey… from fertility to prenatal, postnatal, and caregiving.

These women saw the gaps firsthand and decided to build something better. Because maternal care is an entire experience and these founders are making sure no one has to navigate it alone.

Comment NEWSLETTER to sign up for our free newsletter where we share valuable resources and everything happening inside our collective ✨

#mothersday #femalefounders #maternalcare

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Everyone talks about feeding the bebe and nobody talks about feeding mom. So we will.

Postpartum is nutrient-depleting. It’s physically demanding. It’s hormonally intense. And it deserves real support.

We asked our pals @Swehl to help us care for the whole mamala, inside and out.

From now until 3/15 get:

✨ Mamala — 15% off your first Duo of Support Snacks™
✨ Swehl —15% off the Cloud 9 Sling and Latch Kit

Comment FEED MOM and we’ll send the details straight to you.

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Changemakers.⁠
⁠
#IWD⁠
⁠
Ft.⁠
1. @peanut ⁠ + @tommeetippeeuk
2. @swehl + @mollybaz
3. @boobybiome
4. @ouraring
5. @genm_official
6. @ukhouseofcommons
7. @censhershipcampaignofficial via @genzforchange
8. @stripesbeauty
9. @hertility

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EXTRA 20% OFF $100+ EVERYTHING ON KIDSY.CO NOW!!!!
RUN, DON’T WALK.
Your cart deserves this. Your wallet deserves this. You deserve this. 💛🔥

#Kidsy #KidsyDeals #BlackFridaySale #BabyDeals #ParentsOfInstagram #MomLife #DadLife #ParentHacks #BabyGear #BudgetFriendly #DealAlert #HolidaySavings #ShopSmart #KidsyFinds #DancingWithTheStars #DWTS #DWTSFans #DWTS2025 #Swifties #SwiftieMoms #SwiftTok #TaylorSwiftFans #ErasTourVibes #swiftienation

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There’s something sacred about the women who sit around our table.

The Breadwinners founding family isn’t just a community – they’re visionaries, builders, and the kind of women who show up with full hearts and ambitious dreams. They’re redefining what it means to provide, to lead, to carry and to bring.

And here’s what makes me even prouder: so many of them have built incredible brands while building their families, their careers, and this community with us.

This holiday season, we’re celebrating them. Every gift in our Breadwinners Holiday Gift Guide comes from a woman in our founding family – women who are pouring their brilliance into products and companies that deserve your attention (and your dollars).

When you shop from these brands, you’re not just checking off your gift list. You’re investing in women who are building legacies. You’re supporting the breadwinners at your own table.

Swipe to see the full guide, and let’s make this holiday season about lifting each other up.

With gratitude
Alexis

@camillagabrieliofficial
@littlehoneymoney
@carli_ar
@drinkpoppi
@betsyrriley
@shilparshah
@fairplaylife
@morganzanotti
@erica_ignjatovic
@getnorms

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✨ Cozy Corner Giveaway ✨
Couldn’t make it to our launch event? We want you to feel the love from home 💛 We’re giving away a Cozy Corner Bundle — nourishing, comforting, and made for postpartum recovery.
How to enter:
1️⃣ Make sure you’re following @chiyo @tubbytodd @freshsends @swehl @lolablankets + @motherbees
2️⃣ Like this post
3️⃣ Comment “postpartum” below to enter
📍 Bonus: If you’re in LA, you can still shop select items at Sua through the end of this week!
⏰ Giveaway closes Monday! Winner will be announced in stories.

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✨That me calling my IBCLC again because she’s basically magical and I’m still figuring this whole thing out…✨

Here’s the truth: You’re not supposed to “get it” in one shot. 💛
Breastfeeding is ancient wisdom that was once passed down continuously by mothers, grandmothers, neighbors, and sisters. Today, our IBCLCs carry that wisdom—but they don’t live with you (though it might feel like they should 😉).

Most moms need more than one session. Many see their IBCLCs multiple times—before birth, during the early weeks, through weaning, and even with their 2nd, 3rd, or 4th babies. Each child brings new questions, new challenges, and new milestones. And that’s normal.

🌿 We’re here for you through the whole journey.

👇 Comment below—how many times have you met or called your IBCLC?

#MilkWiseMamas #LactationSupport #ModernMotherhood #breastfeedingmemes

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Betsy Riley, Co-Founder of Swehl, urges us to normalize being both an employee and a parent at the same time — particularly Fathers — instead of pretending we don’t have children. Bring that baby on the VC! Mothers often find themselves doing it without a choice… Just sayin

🎧 Enjoy the full interview on THE MOTHERS at link in bio and wherever you get your podcasts.

#theMothers #Motherhood #ANDaMother

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The joy of motherhood is made of quiet bonding moments.
The nursing sling from Swehl brings you even closer. 🤍

#nursingmodel #maternitystyle #motherhoodmagic

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