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sylvia mwihaki

@sylvia__m.k

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30 under 30 Cannes creative academy 2026
Award-winner Cannes Kenyan Young lions Kenyan/artist/ graphic designer
Creative director
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Counting down! ✨🥂 I am excited to be moderating the ▪️Women in The Creative Industry ▪️panel at the ▪️Women in Leadership ▪️”Nairobi Girls Cocktail”, alongside an amazing lineup of women shaping Kenya’s creative scene @norwayinkenya 🎤 @nikita_kering ,-Songwriter & Entrepreneur 🎨 @sylvia__m.k , Award-Winning Art Director & Founder of Her Design Labs 🎧 @_abigaelmuthoka_ Music Producer, DJ & Founder of @kwote.afrika 👗 @wanjiku_aw Founder & Creative Lead @hisi_studio 🎬 @grace_is_kahaki TV Director &Producer and Co-Owner of @insignia_productions From finding your voice to building a business around it, we shall be unpacking what it takes to thrive as a woman in Kenya’s creative industry. See you there Ladies ❤️🇰🇪
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I’ve been spamming LinkedIn about this for weeks, now it’s Instagram’s turn. I attended my first ever @cannes_lions as part of the 2026 Creative Academy 30u30 cohort. Came back with approximately 4 hours of sleep, 17 new inside jokes, a camera roll I can’t navigate, and friends I fully intend to bother for years. Can’t wait to see you on the Croisette again! ✨🦁
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Turns out, you Cannes do anything you set your mind to. 🇫🇷🥖 Before I left for my first @cannes_lions I asked my friends for encouragement. I was making an investment in myself and was overly anxious about what could go wrong. My friend asked me a simple question- “who are you now, and who do you want to be after this?” Now one panel, one interview, 5 pizzas, countless small glasses of rosé, and two amazing cohorts later, Cannes was everything and more. Doing double duty between the @cannes_lions creative academy and @cannesdiversitycollective really added structure to my week - and challenged how I articulate my value and strengths as a creative. The conversations and moments of vulnerability added that special sparkle to our time in the Riviera. I’m excited for what’s next 😎. S/o to ALL the @howard1867 Bison I saw last week.
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Just spent the past week at Cannes as part of this year's 30 under 30 Creative Academy Cohort where I got to mingle with truly the best creative minds out there. Some takeaways: AI isn't going to replace you. People + powerful tools is the winning formula Amidst all the slop, taste is king. Be obsessively curious; it builds your taste. To be a better creative, become a better salesperson. Don't fight clients, help them be less afraid of taking risks so you can make cool stuff Creative marketing is so powerful it can even dismantle a corrupt election, help people clear their debt, and pioneer shoe technology for the disabled. People first, always Thank you everyone for many precious memories. I can't wait to see how you all change the world. Also I ran out of tags for photos, but @brihallcreative @judy.on.the.run @shriyasista @belen_ang you are not forgotten! #canneslions #creativemarketing #advertising #cannes #30under30
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This direction explored a more intense interpretation of “vibes” during voting season. Instead of approaching the brief through softness and humor, I leaned into the visual language of Kenyan political campaigns, bold typography, urgency, authority, emotional intensity, and high-energy public messaging. The idea was to explore how design creates atmosphere during election periods, and how campaign visuals can carry tension, power, reassurance, hope, or pressure all at once. “Piga kura. Chagua amani.” became the emotional anchor of the direction, focusing on peace as both a message and a mood. Different energy. Different vibe. Same brief.
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THE VIBES PARTY. “Vote for vibes only.” This brief started as satire. A fake Kenyan political movement built on peace, joy, soft life, emotional survival, and good Wi-Fi 😭 But while working on it, the project naturally split into two directions. One explored the Kenya we dream about: rest, safety, functioning systems, soft life, good energy. The other reflected the emotional reality many Kenyans are carrying right now: fear, tension, uncertainty, exhaustion. Same brief. Two completely different moods. Both very honest. I wanted the work to still feel unmistakably Kenyan, funny, loud, emotional, political, uncomfortable, hopeful… all at the same time. Because honestly, protecting your peace during election season has become its own full-time job. #VoteForVibes #KenyanDesign #CreativeDirection #PosterDesign #GraphicDesign DesignChallenge Kenya ArtDirection VisualStorytelling
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Season 2 starts NOW 🔥 Very excited to introduce our first designer of the year, @made.by.olives . New talent. New energy. New creative chaos. We’re here to express ourselves, make cool shit, and kick some ass.
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Long weekend, is that you? May we all catch all the magnificent vibes ✨ #TGIF #shifteyestudios #shifteyephotography
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People. Places. Petiole 😘 Faces seen at @5to11.pm, @chronos_nairobi edition 😊 📸 @otienookinyi
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Ricochet #001 Much love to those who made it to the Pilot/ New Format of RICOCHET at @shifteyestudios 👑✨ Popped Off Propaaah! 🔥 🟩🟥 VBIES 💚♥️ Shout out to @k1.wurrn & @alfeenjuguna 🫡🔥👑 📸 @shifteyephotography 👑 RICOCHET #002 ...🄻🄾🄰🄳🄸🄽🄶 ✨ #Ricochet #DjSirLoin #ShifteyeStudios
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In a category where every colour pallete, layout, and detail must work harder than words, the Design Jury steps in to separate what looks good from what moves and creates impact. From Steve Yamina, of @the_digital_monkeys , an all-rounded advertising professional, to @bayabailey of @betikake , a pro at the image-cutting and colouring game, @_kiruthi of @itsmb96 who brings agency-side creative leadership, to @okechjean , who grounds design in brand impact and commercial clarity, @fla9634 , of @safaricomplc_ , a commercial leader with creative flair, to @kevoabbrastyle , who lives where fashion, culture, and visual storytelling collide. @wanzalla , with a master’s eye for composition, @norahgitobu , who champions digital excellence, and @sylvia__m.k , shaping the next generation at the Creative 30 Under 30 Academy. These are the minds judging craft, clarity, creativity, and how design shapes culture, brands, and influences everyday experiences. #younglionskenya #younglionscompetition #cannes2026 #findyourroar #onlytheboldstandout
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Week 6 and we’re switching it up a bit. Really honored to have this insanely talented designer join the challenge this week. I’m genuinely excited about this one. Watching how different minds interpret the same brief is always the best part of this whole thing. Big respect to him for jumping into the process and trusting the chaos. Glad to have you here, let’s get into it.
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