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Since 1994, Paula Scher has designed the promotional campaigns for Shakespeare in the Park, the free summer performances presented by @publictheaterny at the Delacorte Theater in Central Park.

Each year, the Shakespeare graphics update the spirit and use of Knockout, the font of the Public identity. Variations have included typography that is slashed, slanted, skewed, stretched, stenciled, scribbled, and arranged in circular patterns.

This year, for the first time, the typography is entirely hand-drawn. The approach debuted with the posters for “Romeo and Juliet” and “The Winter’s Tale,” and the accompanying signage and environmental graphics at the Delacorte. It will continue throughout the 2026-27 season at the Public, where the expressive lettering is paired with imagery from the various productions.

As with every Shakespeare campaign, however, the reinvention is temporary. Scher plans to return to “real” typography next year.

Check out the full case study via the link in our bio!

Project team: #PaulaScher Kirstin Rocke-Huber @oliviaevaray

Public Theater design team: Izzy Henderson @eeelisa @tamtheweapon

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All hail to the V!
Feeling a little hot and bothered? Why not try “Summer’s Eve” with Viv?

From July 29-31 visit The Little Island with confidence knowing that Mx Bond and her band will be comfort fit to deliver witchy songs, a hint of musk, and some vinegar and water to keep it fresh and natural under the Full Buck Moon.

Musical direction: @mattraymusic
Drums: #BerniceBoomBoomBrooks
Guitar: @nathanncarrera
Violin: @chopes26
Bass: @mistermikejackson

tix link in bio.
graphic design: @christinasworld
photo: @tamtheweapon

#glamourisresistance

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Curtain up on the first ever @nyrr BROADWAY MILE 🏃🏾‍♀️💨💜 endless thanks to @publictheaterny + queen @jodybell for making it real.

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BK Half Marathon & friends!!! 🏅🏅🎢🌇🏃🏽‍♀️🏃🏼#rbcbrooklynhalf #nyrr #nosleeptillbrooklyn

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My first open studio. Friday the 15th, 5PM till whenever. RSVP for directions. Come see what I’ve been up too. Also let’s just party. Also pizza. #ultravox #artiststudio #studiopractice #wip #artprocess #insidetgeartiststudio #nycopenstudios #openstudio #artparty

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🎄🌲🎄🌲 #whatisnewyork

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Today we celebrate the amazing women of Joe's Pub!! Happy International Women's Day ❤️

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Seeing #thehardertheycome @publictheaterny and wondering how to find the podcast?! 📱Scan the QR code on the backside of the insert in the playbill.

📢 Shout out to Team graphics @tamtheweapon for the beautiful layout and to @grassmahgirl @smocial_edia @amramalama, Kwame, Justine …. for all that went into making this a reality!!

SOOO much work goes into getting these pieces ready for you… our audience…

It is also really meaningful to me to highlight the podcast in the playbill in this way. 😊💜🙏🏾

Take a look - enjoy the show… get your ticket if you need to… you don’t want to miss this one! 🙏🏾🙏🏾

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Today marks the start of the @publictheaterny 2023 Under the Radar Festival! This year this event extends even longer from Jan 4–27 — 19 days of experimental theater, 6 venues, over 36 artists, from 9 countries around the world 🌎

Here’s an ad for social I designed to promote it in 2021. Thanks @tamtheweapon for the art direction! ✨
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#undertheradar #undertheradarfestival #motiondesigner #motiongraphics #experimentaltype #womenoftype #thepublicthester #paulascher

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