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Does “perpetual usage” ever make sense for a creator partnership? We don’t believe so. “You never know if a creator’s priorities are going to change (they could go from being vegan then full carnivore diet five years later) or if a brand’s priorities change (they get bought out and the once great ingredients get swapped out for cheaper alternatives),” shared TDD Senior Talent Manager @taylorbmunn when speaking to @netinfluencer. “Brands aren’t paying for the asset, they are paying for access to a hyper-engaged audience and the trust the creator has built with their community. If they’re just looking for an asset, they should do a commercial shoot. “I’ve had great success working out pre-negotiated usage rates with brands, so they know upfront how much it would cost to renew usage past the initial window we agree upon. “At the end of the day, it typically doesn’t make sense to use the content past a certain timeframe anyways. So many briefs are tied to a specific sale, holiday, or tentpole moment. Even if the content is more evergreen, fresh creative almost always makes sense to keep up with the ever-changing social landscape.” What do you think? Is there ever a circumstance where perpetual usage makes sense, or is it always a contracting red flag? 🚩
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🍸🌃🍎🚕 #nyfw
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reminiscing on this time a week ago !!! cocktails & content in dallas was a HIT— huge thank you to our panelists, brands, and YOU ALL for bringing this to life !!! 🎤💚 @elizabethmckinneyphotography
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LTKCon year 3 👩🏼‍💻✈️🌟 Let’s do it again & again!!! so so grateful that THIS is work. thank you @thedigitaldpt @shop.ltk 💗
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A time was had in Texas for #LTKCon! @thedigitaldpt hosted some fun events for our creators in our ranch house, lots of team bonding, networking and learning about the future of affiliate marketing.
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Who doesn’t love a good old fashioned haul 😇
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Team TDD is on the ground in Texas and ready for LTK Con 2026 to begin! #TeamTDD #LTKCON
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Not pretty. But thankful!
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Firefighters are HEROS! This was our 5th time evacuating since building here 23 years ago. We realize that we chose to build in the middle of an uninhabited area where Mother Nature is dry. So when fire season hits we understand that we need to be ready and accept what happens. But it never gets easier. Once again we came out on the other end with our house still standing. We are sooooo very grateful for EVERYONE who offered to help pack, offered places of safety and just to hold us close. Even met some new loving friends through it all last night. @westbentonfirerescue you are AMAZING at what you do and your giving hearts are not unnoticed this morning! ❤️
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Lake Chelan brings new adventures every year and this year was no exception. Jack spent his days loving the sand and lake. He was able to make the trek out to the big dock with the big kids and he even jumped off it. He got smoothies from the beach bar in the heat of the day, ice cream at dusk and popcorn and light up necklaces (which Jack used as Ninja Turtle nunchucks 😳) in the dark. Jack’s first fishing experience didn’t disappoint! He and his daddy were able to catch (and release) 3 fish. Jack loved them. He squealed in excitement with each catch. Ryan was so thankful to have so many extra hands to help out with all of his needs and WANTS during the week. Memories to be cherished for a lifetime! Thank you Nan and Pa for starting this tradition 27years ago! ❤️💙
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We love creating at Creator Events! 🎨 Live Fashion Sketches for these fabulous ladies (and a few fellas!) during an evening with @latermedia / @mavelyapp 🎉 . . #creatorevent #livefashionillustration #fashion #influencerstyle #eventactivation
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Jackson Andres is THREE! He is our sweet AND spicy boy. He loves dinosaurs, monster trucks, Disneyland, Starbucks, Target and snacks! We love you so much Jack-Jack! 💙🦖
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