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Tech Powered Luxury

@techpoweredluxury

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As seen in @vogue, @forbes and @thetimes
Podcast, Substack & Events at the Intersection of Luxury and Tech by @ash.mcdonnell 🎙️
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Cannes Lions has been the global benchmark for creative excellence since 1954. This year, we were the only luxury event on the entire Croisette. Carlota Rodben dedicated our latest piece to share what actually happens there, why the conversations matter more than the parties, and why luxury, one of the world’s most powerful branding industries, was once again barely in the room. Read the full piece on substack #linkinbio
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This day last week we were getting ready for our live @techpoweredluxury podcast at the Cannes Lions festival! 🎙️ I was fortunate enough to share the stage with two incredible founders who are also creators, documenting their own entrepreneurial journeys in building their respective businesses: @federica.labanca and @vicky.owens 🫶🏼 A huge thank you to Oriane and Le Book for having me - I don’t take it for granted that I’m incredibly fortunate to be in rooms (or villas) with people like these!! ✨ Photo gallery: https://client.picture-society.com/lebookcanneslions/ Photo credits: @maisondoussin @carla_sgroi
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Thank you, Cannes. 🍸 Last week, LE BOOK x @oriane_xyz brought together creators, luxury brands, agencies, filmmakers, innovators and cultural tastemakers for an afternoon of meaningful conversations, new connections and shared perspectives on the future of luxury and creativity. A special thank you to our speakers and moderators for their insights and generosity: @carlotarodben, @morin, @foxontour, @ash.mcdonnell, @federica.labanca and @vicky.owens. From exploring the evolving relationship between luxury, creators and entertainment with @beyondluxury.media, to discussing how the industry can reconnect with today’s consumers alongside @techpoweredluxury, the conversations reflected both the challenges and opportunities shaping what comes next. Thank you also to @thalie.paris for bringing its elegant Parisian universe to Cannes with a dedicated pop-up experience, and to @calafuriawine for keeping the rosé flowing throughout the afternoon. Most importantly, thank you to everyone who joined us. The ideas exchanged, introductions made and conversations started are what make gatherings like these so valuable. Until next time… 👀 Photos by @maisondoussin @carla_sgroi #CannesLions #LuxuryIndustry #CreativeLeadership #LEBOOK #FutureOfLuxury
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Luxury brands can no longer control where their stories are told or who tells them. Today, luxury marketing happens across platforms brands do not own, through creators who do not work for them. And that may be the biggest opportunity for authentic storytelling and cultural relevance the industry has ever seen. Last week at Cannes Lions, I had the privilege of recording a LIVE episode of the Beyond Luxury Podcast @beyondluxury.podcast with Morin Oluwole, former Head of Luxury at Meta and Founder of Le Vitruve, and Ina Fuchs, Head of Creator Community at YouTube EMEA. One idea stopped the room. Most luxury brands still cannot clearly articulate who they are. If you cannot explain your brand in a way that an external creator can genuinely embody, the challenge is not your creator strategy. It is your brand strategy. We also explored why the era of the single global ambassador is fading, how success in creator marketing is being redefined, and what luxury leaders need to rethink as influence continues to evolve. A huge thank you to LE BOOK and Oriane for bringing this conversation to Cannes. The full episode of the Beyond Luxury Podcast launches in a few weeks. Until then, subscribe to the Beyond Luxury Substack @beyondluxury.media for our Cannes Lions insights and luxury industry analysis. Link in bio. Photo credits: @maisondoussin @carla_sgroi
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Highlights from Cannes Lions 2026! From AI craftsmanship to the resurgence of human creativity, this edition confirmed what we've always believed: great ideas still win. #LEBOOK #AD #EVENT #CANNES #creativity
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@bfmbusiness @bfmtv let’s go!!! 📺 🇫🇷 My segment will be live on “Objectif Croissance” with Vincent Touraine in July and again in September, talking about @irelandfashionweek and @vykogroup ✨☘️
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Day 3 at @cannes_lions from the @youtube Creator Club 🎙️ This afternoon I take to the stage for the @techpoweredluxury live podcast, the only talks dedicated to luxury at this years festival! See you there at 2PM, at the Art Villa, 56 Avenue Jean de Noailles 🌞
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Bonjour from @cannes_lions ✨ A big day today: our @techpoweredluxury interview with @audemarspiguet CEO @ilariarestaqui is now LIVE🎙️ Tomorrow we have our live show with @lebookconnect, @oriane_xyz and @beyondluxury.media with my all female panel of founders @federica.labanca (CEO of @fflow) and @vicky.owens (CEO of @sociallyspeakingmedia) Wearing all Irish ☘️ @mareeva_official and @aleoeurope 💖
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One week to go before Cannes ! During the Lions, LE BOOK x @oriane_xyz gather the people shaping the future of luxury, creativity and culture for an exclusive afternoon of conversations, connections, rosé by @calafuriawine, and a curated atmosphere at the @artbox_amsterdam Villa. Alongside thought-provoking panels led by @beyondluxury.media and @techpoweredluxury, guests will discover a dedicated pop-up by @thalieofficial — the luxurious Parisian vegan leather goods brand redefining conscious elegance through timeless design and craftsmanship. Bringing together creators, luxury brands, agencies, filmmakers, innovators and cultural tastemakers, this is where meaningful conversations happen and new collaborations begin. Register now via lebook.com 🍸 #CannesLions #LuxuryIndustry #CreativeLeadership #LEBOOK #FutureOfLuxury
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Live from the final day (but with a week worth of interviews!) of @techweeka16z at the @fashionology.nyc @allthingsfashiontech summit. I’ll be interviewing founders and trailblazers at the crossroads of fashion and tech 🎙️
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Another month, another reminder of how powerful women are when they choose to back themselves and bring others with them💖🌟 From creating change through creativity and advocacy, building businesses, sharing stories, chasing dreams and spreading kindness in the smallest everyday moments, these women inspire us in so many different ways !!🤩 Their passion, courage and creativity are what the Shona community is all about 💕✨ Thank you for continuing to uplift, empower and make space for others. We’re so lucky to celebrate women like you 🎉 #theshonaproject #girlssupportinggirls #irishwomen #inspiringwomen
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This is the kind of story that doesn’t make it into a CV. Hear the full conversation on YouTube link in bio. Also available on Spotify and Apple Podcasts. Subscribe and never miss an episode
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