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Living in my perpetual Bollywood daydream. ✨
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Yesterday was my birthday, and the wishes and gifts are still pouring in. ❤️ And I'm just swimming in gratitude.

Every year, it’s pretty much the same story. I have my people, a few new ones join the adventure, and some move on to different chapters. That’s life, and I wish them all the best. 

But every birthday, I’m reminded of how many people seem to genuinely care about me, think of me, love me and go out of their way to make me feel special. I don’t think I’ll ever take that for granted. I never want to. 🧿

Whether you're family, a friend, someone I've worked with, a student, a lover, a mentor, an insta follower, someone I've met on stage or the dance floor or a party, a friend of a friend, or really even someone watching me from afar who emerges only annually - THANK YOU! 🙏🏻🫂 For the stories, edits, messages, calls, flowers, cakes, gifts, plans, and all the many manyyy ways you show up for me. I feel it, and I appreciate it more than you know. ❤️

Thank you for the little notes, DMs and letters. Words are always going to be my favourite birthday gift, and I hope each one of your lovely wish for me also finds its way back to you tenfold 🪄🪄

Thank you for making another year around the sun feel like a whole-ass festival.

Feeling v lucky, v loved, v seen. AND v emotional ... Which is inconvenient cz that's not part of my brand ya ☺️ 💅🏽

Age is getting serious, but I'm not. 
So, see you next year?
Same time, new age. 🥂
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and it was all yellow!!!💛🍸

What a fun evening at the #SnapchatCreatorConnect !!🫶🏻✨
Thankyou so much for having me team @snapchat 🥰🧿
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𝗧𝘄𝗼 𝘆𝗲𝗮𝗿𝘀 (𝗮𝗹𝗿𝗲𝗮𝗱𝘆!) 𝗮𝘁 𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁 👻 

Two years ago, I took a bet on a company that quietly does things very differently — and I’m so glad I did.
I joined Snapchat because it never tried to be the loudest platform in the room. It chose to be the realest. Built on creativity, self-expression, and genuine connection — where, for a creator, being yourself isn’t a trade-off for success, it’s the advantage. That philosophy still hits!

Over the last two years, I’ve had the privilege of working at the intersection of creators, culture, and scale — building partnerships, and systems that don’t just look good and die on slides but actually move the needle. That work has taken many shapes — from building and scaling IPs like hashtag#CreatorConnect and hashtag#SnapWithStars, to onboarding thousands of creators across the country to creating standout partner moments with AR and Lenses. 

Along the way, I’ve unlearned a lot of what I thought creator growth and management were supposed to look like — and rebuilt that understanding the Snap way: creator-first, community-centric, product-led, deeply local, and push to scale without losing soul. Being part of Snapchat’s growth journey in India is truly turning out to be one of the most energising chapters of my career. 

What’s made it truly special though? The people, the freedom to build and just do stuff and the expectation plus trust that you’re not only thinking big but going after it and getting it done. So crazily grateful to all you creators who’ve trusted me, challenged me, and built alongside me. - THANK YOUUUU AND SO MUCH MORE TO COME!
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🎄Christmas Came Early @snapchat ! #SnapWithStars @kartikaaryan @ananyapanday
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