Instagram story viewer> @the_brewhouse> Tagged
4.2K
followers
189
following
A creative agency based out of New Delhi, India.
POSTS STORIES REELS TAGGED
Took me a couple of weeks to process WTV(egNonVeg) we just did!

Two years in the making, and the @adidasoriginals x @vegnonveg Samba Mule has finally stepped into the spotlight. From the campaign and seeding to the launch and everything in between, we put our all into this one. And yeah, it did exactly what we thought it would. 🪷💚❤️

We took one of the most recognisable silhouettes in the world and, for the first time (officially), sliced the back off it.

Inspired by the ease of the Indian Jutti and the everyday ritual of sliding your shoes on and later kicking them off, we turned the Samba into a mule you could slip into and out of, and keep moving in. We brought two worlds together, made it ours, and wove a piece of the motherland 🇮🇳 into every detail - from the pointed tongue and botanical embroidery, to the colours and graphics underfoot. That mindset carried through to the custom VNV scarf, the apparel collection and the campaign itself, where we reimagined the visual language of Indian miniature paintings to tell a story rooted in tradition but unmistakably, now.

Big props and love to the all-star team that brought this to life. A lot of people, a lot of moving parts and A LOT of hard work.

@emiliabergmans @aabhineet @anandsahuja @circleofconfusion @boyerdebbarman @sanavirdi @mrigasm @kenno.p @motomoto_xx @shrekjenny @potato_box07 @aman_sharma1309 

From VegNonVeg with love, to India and beyond.
🪷💚❤️
52
This year, we’re saying no to overthinking and self-doubt. Here are a few opportunities to start with. Comment “more pls !” and we’ll send you what else is moving across the network.
200
back to up