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So which past JOCARDE design concept is your facourite???

Back in 2021, before AI became part of the creative conversation, JOCARDE was built on original, one-of-one concepts designed from scratch by founder and designer Dean Williams.

Every piece represented limitless creativity, bold ideas, and the vision to create clothing that truly stood out.

After countless requests over the years, we're finally bringing these iconic designs back. Reworked, refined, and re-released on a larger scale as part of our 2027 capsule drops and collections—celebrating the journey that brought us here.

After processing the original artwork, we thought we'd run it through AI to capture every single detail and give these concepts a fresh perspective while staying true to their roots.

This is where it all started...

So... which of the 5 original designs is your favourite? 

#JOCARDE #OneOfOne #OriginalDesign #Streetwear #IndependentBrand CapsuleCollection FashionDesign CreativeJourney DeanWilliams Coming2027
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JOCARDE — BOTANICAL COLLECTION
 
A study in elegance, craftsmanship and nature.

Introducing the Fine Floral Ornamented Embroidered Fitted Trucker Cap — an elevated expression of contemporary luxury, finished with intricate botanical embroidery and a refined fitted silhouette.

Available in Red and Blue.

JOCARDE BOTANICAL COLLECTION
Luxury, naturally.

"Give flowers where they are due"
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