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🏆@wineenthusiast Retailer of the Year Finalist
🍷Founded by Sommelier and Wine Educator  @cha_squared
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Let me reintroduce myself, Cha McCoy, MBA, LEED AP
Certified Sommelier, Entrepreneur, Wine Educator, Public Speaker, Author and …

JAMES BEARD AWARD WINNER 🏅 

Link in Bio for what’s next👆🏾

This is what leaning not unto my understanding looks like #GodsPlan

📸 @jonathancooper 

#harlem #nyc #blackwineprofessionals #jamesbeardaward
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Wine Pairing for the People was never meant to sit comfortably within the wine industry, it was meant to question and expand it.

Today, I’m honored to share that this charge is taking me and  @laylaschlack to Chicago in June as Wine Pairing For The People has been nominated for a 2026 James Beard Award🏅

But to be clear, recognition is not the end goal, transformation is.
This book asks us to reconsider:
👉🏿Who gets to define taste?
👉🏿Whose histories are acknowledged in wine conversations?
👉🏿And who still feels like they don’t belong at the table?

If this moment means anything, it’s a reminder that the wine and hospitality industry has an opportunity, and a responsibility, to evolve.
To move beyond exclusivity.
To invest in cultural fluency.
To make space for narratives that have always existed but have rarely been centered.

I wanted to write a book for the people who have been told or felt like wine isn’t for them. ✊🏿 Thank you to everyone who purchased the book, shared it with others,  hosted me in your city and came out to an event. You are proof the revolution of wine is now!

Now that the book is out and I have spoken near and far to share this message the question is: 
Who is ready to build whats next for wine? 🍷

#JamesBeardNominated
#WinePairingForThePeople
#WineEducation
#BeverageHeritage
#HospitalityIndustry
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📚🍷 YOU READY ?!!!
My new book Wine Pairing for the People officially releases in 3 weeks on November 4th, and I’m hitting the road to celebrate!

Join me for the Fall Book Tour:
✨ Nov 6–8 • San Diego, CA
✨ Nov 11–12 • Washington, D.C.
✨ Nov 15 • Charlottesville, VA
✨ Nov 20–22 • Boston, MA
✨ Nov 29 • Charlotte, NC
✨ Dec 4 • Harlem, NY

Stay tuned for event details, ticket links, and special guests. You don’t want to miss it!
Let’s raise a glass together to culture, community, and connection through wine. 🍷💫

#WinePairingForThePeople #BookTour #ChaMcCoy #WineCulture #FoodAndWine #AuthorLife #BookRelease #WineLovers #BlackExcellence #TheChaLife
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🌆 On Top of the ‘Cuse! 🏙️
 
There’s no spot in Syracuse like the rooftop of the State Tower Building. At 21 stories, it’s the tallest building in the city—and the views are absolutely unmatched. From downtown streets buzzing below to sunsets painting the hills in gold, this rooftop is pure magic.
 
While it’s reserved for tenants and special events, it’s been home to some legendary nights. Big shout to The Communion, who threw one of the hottest parties up here before they closed—truly unforgettable vibes high above the ‘Cuse. 🔥
 
Next time you’re downtown, look up and know the best views in Syracuse are happening at the top of the State Tower.
 
#Syracuse #StateTowerBuilding #CuseViews #RooftopViews #RooftopVibes #SkylineViews #UpstateNY #DowntownSyracuse #HiddenGems #ILoveNY #TheCommunion #PartyInTheSky #dronevideo
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Congratulations to Cha McCoy (@cha_squared) on the cover reveal and pub date for ‘Wine Pairing for the People,’ here new book coming out on November 4th. Available for pre-order at @bembrooklyn and other independent bookstores now!

I had the pleasure of photographing the recipes and lifestyle images last summer with the help of @theycallmehip, @lucianalamboy, and @williager7. 

Can’t wait to see the finished product!

#blackfoodfolks #believeinfilm
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And just like that... 
No one looks forward to moving 📦. Imagine packing for  your home and business at the same time.😩 April has brought all the feelings. The signs were there. I knew I had to close The Communion Wine & Spirit, my first brick and mortar location @thecommunion_ . The thought alone was overwhelming and gave me severe migraines for months. I am proud this month I am finally doing it 💪🏿. Many entrepreneurs pridefully share the opening of their business, but the feeling of pain, fear, embarrassment, and even grief of closing a business are debilitating and not talked about enough in our community. 

Though I am not certain on my next adventure, I am prayerfully waiting expectantly on God's plan to be revealed to me. I just wanted to share that I am able to pack up  with joy in my heart ❤️ knowing that He is not done with me yet, and this was just the beginning!

I learned so much from this experience, from opening to closing the store. I am bursting at the seams to share my lessons in due time. I am still processing and receiving downloads from God on why the store needed to close now. I am just following orders. Stay tuned. 

Ecclesiastes 3:1-4 declares: “For everything there is a season, and a time for every matter under heaven: a time to be born, and a time to die; … and a time to laugh; a time to mourn, and a time to dance. 💃🏿💃🏿💃🏿

#TheChaLife

#Entrepreneurship #StoreClosing #TheCommunion #entrepreneur #bossmoves #wineshop #wine #grief #trendaudio #shopsmall #smallbusiness #Tiktok #dance #bibleverse #BlackSomm #BlackOwned
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