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74 is an elite, New York City, locally-owned clothier line which has now launched its first product, the iconic 74 hat. By way of the numbers themselves, 74 was a former address of the brand’s two co-founders, me and Steven, where we held a myriad of social events. Dinners, art installations, select gatherings. Slowly, 74 has become a totally a-political movement that stands for the simple, now seemingly-forgotten things in life. Things like being a Good Samaritan. Carrying our elders’ groceries. Offering your seat to a woman on the subway. Holding the door for folks. And giving, very simply, more than you take. To this end, 74 has committed to setting aside a percentage of ALL proceeds for charitable causes, which is in line with the ethos and spirit of what me and Steven ardently believe in: lending a helping hand to others who may be less fortunate than yourself. The 74 hat has slowly become a real IYKYK and we recognize, expressly, that it takes a village. Without each and every one of you, we very simply wouldn’t be here. Alas, and FINALLY, a direct link to purchase these hats is now live, and in my bio. And if you trust me on anything, trust me on the following: this is only the beginning. Spread the fire.
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