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The Leverage

@theleverageshowroom

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@chris_theleverage turned so many brand owners into millionaires by running their sales 📈📈📈
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Back with another BANGER 🛁🦍 We got exclusive access to some absolute GRAILS straight from @chris_theleverage personal collection, including a BAPE bike that we'll be auctioning off starting as low as $1! Tune in Friday Aug 14th at 11:30a PST only on @WhatNot App so you don't miss out Username: TheLeverage See you there 🫵
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Final Part | Success Isn't Measured by What You Own. It's Measured by Who You Help. 💼 Chris reflects on the realities of leading a business, balancing family, and why being a CEO often means becoming the company's "firefighter." More than revenue or luxury cars, his greatest achievement is the families his business has supported and the legacy it's created within the industry. After building brands that generated over $100 million in revenue, his biggest flex isn't the money—it's the people he helped along the way. 🎥 Watch the final conversation and hear the mindset behind building a lasting legacy. #Entrepreneur #Leadership #SuccessMindset #WorkEthic #BrandBuilding
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Part 5 | The secret to building a brand 🚀 Chris explains why he invests in people before ideas and how work ethic will always beat talent without execution. He also shares what sets Leverage apart—from manufacturing and logistics to retail distribution—helping brands go from concept to store shelves. Success isn't just about having a great idea. It's about building with the right people and putting in the work every single day. 🎥 Watch now and stay tuned! #Entrepreneur #Theleverage #MAD #BusinessMindset #FashionBusiness
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Part 4 | Why most brands manufacture overseas? 🌍 Is "Made in USA" always better? Chris breaks down one of the biggest misconceptions in fashion manufacturing and explains why most global brands produce overseas—and what really determines quality. 🎥 Watch Part 4 and stay tuned for the next conversation. #FashionIndustry #Manufacturing #Theleverage #Entrepreneur #MAD
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From a small town in Arkansas to becoming a familiar name in the U.S. streetwear scene, Richie Le’s story is one of building from the ground up. Born to Vietnamese immigrant parents, Richie started without industry connections, just a genuine love for fashion culture and a YouTube channel that would eventually grow to 1.1M+ subscribers and 220M+ views. That influence eventually expanded beyond content. From RLC (Richie Le Collection) under multi-million-dollar parent company The Leverage to his creative company We All We Got, Richie has continued turning his understanding of community, fashion and storytelling into businesses of his own. Now, Forevermore, co-founded with NBA player Jared McCain, brings that vision into a new space. Built around affordable, elevated pieces, the brand looks beyond fast-moving trends to create clothing rooted in friendship, memories, patience and legacy. And perhaps the most important part of Richie’s journey is that the bigger it gets, the closer it stays to where it started: inspiring, entertaining and creating real value for the community. “I was just someone who genuinely loved the culture and decided to keep showing up.” For Richie, consistency matters as much as talent, and his journey is a reminder that where you start doesn’t have to determine where you end up. Follow @vietqmedia to discover more Viet Goes Global.
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Part 3 | The Story Behind Every Stitch 🧵 Long before building successful brands, Chris spent his summers watching his mom work on a garment production line. That firsthand experience gave him a deep appreciation for the people, craftsmanship, and process behind every piece of clothing. Sometimes, the greatest business lessons begin far from the boardroom. 🎥 Watch Now, and stay tuned for Part 4. #FashionIndustry #Manufacturing #MAD #FounderStory #BehindTheScenes
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Part 2 | The side of streetwear fashion you never see 🧵 Before building successful brands, Chris spent his summers in the manufacturing shops where his mom worked, witnessing firsthand the craftsmanship, dedication, and people behind every garment. That experience shaped the way he views business, manufacturing, and building brands today. 🎥 Watch the full conversation and stay tuned for Part 3. #Entrepreneur #Manufacturing #BehindTheScenes #BrandBuilding #Leadership
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Part 1 | From building brands for others to building a legacy of his own. 💼🚀 Chris shares the pivotal moment that changed everything—turning frustration into ownership and creating a brand no one could take away. 🎥 Watch the full conversation—and stay tuned for Part 2. #Entrepreneur #StartupLife #BusinessMindset #Leadership #BrandBuilding
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Omg it’s Tom Holland and his Asian friend @spidercuz___ 🤣🕷️ Brand New Day and tanzanite box out now @icyboxapp 🧊 - not marvel or Spider-Man affiliated #spiderman #brandnewday #audemarspiguet
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Leverage University — Last Episode “Perception is real” Thank you for all the love. It takes a village to run a business. This is the leverage. See you when we see you. #leverageuniversity #netflix
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Leverage University — Episode 007 “Building blocks” #leverageuniversity #netflix
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